Altius Group Opens New Showroom and Strengthens Its Position in the Paraguayan Real Estate Market
- Carlos E. Gimenez
- 2 hours ago
- 4 min read
The opening of the new showroom reflects the evolution of the developer in the Paraguayan market, where in a few years it consolidated a portfolio of residential and mixed-use projects in the most dynamic urban corridors of Asunción.
In an increasingly dynamic and sophisticated Paraguayan real estate market, where interest from both local and international investors is growing, developers have begun to compete not only in terms of location and construction quality, but also in the way they present and communicate their projects, making commercial spaces increasingly relevant tools within their strategy.
In line with this market evolution, Altius Group Paraguay inaugurated its new sales showroom yesterday on Avenida César López Moreira at the corner of Nuestra Señora del Carmen, next to Shopping del Sol. The event brought together clients, strategic partners, and industry leaders, marking a new chapter in the developer's consolidation within the premium segment of the Paraguayan real estate market.
The new showroom was conceived as an experiential space for buyers and investors, where they can explore the company's project portfolio and understand the high standards of design, architecture, and quality that characterize its developments. The space was designed by architect César Aquino, who envisioned a contemporary environment intended not only as a sales office but also as a platform for interaction between the brand, its projects, and the public interested in them.
Among the showroom's key features is a materials room, where visitors can directly observe the finishes used in the various residential developments. Flooring, woodwork, kitchen finishes, and other elements are on display, providing a clearer understanding of the level of detail in each project. This space serves as a crucial tool for those considering a real estate purchase, allowing them to visualize the final product more clearly once construction is complete.
The showroom also features a 360° immersive room, designed as an audiovisual environment that allows for a more complete experience of the developer's projects. Through audiovisual technology, interested parties can virtually tour the buildings and visualize the experience of living in an Altius Group development, integrating design, architecture, and urban environment.
The opening of the new space also reflects the company's evolution since arriving in the country. Altius Group, a Uruguayan-based developer with a presence in various markets across the region, began analyzing the Paraguayan market in late 2018 as part of its international expansion strategy, after having launched operations in countries such as Mexico and Panama. During this process, the team studied the performance of previous projects developed by foreign companies and worked on building relationships with local architects, builders, and real estate agencies to understand the market's specific characteristics.
Based on that analysis, the company decided to formally establish its operations in Paraguay by acquiring land in the emerging Shopping del Sol real estate corridor, where it developed More del Sol, a residential building located at the intersection of Nuestra Señora del Carmen and San Martín. The project, which comprises approximately 21,000 square meters and 126 apartments, was launched commercially in October 2020 in the midst of the pandemic and is now almost entirely sold out.
Following that initial development, the company progressively expanded its presence in the country with new projects that strengthened its local portfolio. Among these, Central Mariscal stands out, a complex of approximately 45,000 square meters comprising two residential towers, an office tower, and a commercial ground floor focused on gastronomy and services. The office and commercial area of the project was acquired by the Penta Group, while the residential towers are nearing completion.
The company also developed Nostrum Trinidad, a 12,000-square-meter project with 125 apartments located in the Mburucuyá neighborhood, designed with a focus on the end users of the neighborhood itself. In addition, there is Los Pingos Club de Campo , a large-scale residential development that includes a first phase of 45 hectares with 208 lots, 44 townhouses, and a 4.5-hectare natural lagoon, currently with approximately 65% of the units sold.
Another recent project is More Plaza , a mixed-use development located next to Shopping del Sol. It includes 130 apartments, 2,500 square meters of office and retail space, as well as a central plaza serving as the complex's public area. Launched commercially last year, the project has currently sold approximately 70% of its units, with prices around $3,000 per square meter.
In addition, the company is working on new initiatives within Asunción, including More Mariscal 3, which will expand the existing residential complex in Villa Morra, while evaluating the development of new projects that could be added to its pipeline during the course of the year.
Beyond portfolio growth, one of the key elements the company highlights in its adaptation to the Paraguayan market has been its integration with the local real estate ecosystem. Instead of replicating an operating model imported from other countries, the company chose to work with Paraguayan architects, builders, law firms, and financial institutions, incorporating local experts into its team.
Among the companies and professionals with which it has collaborated are architectural studios, construction companies and local specialists, in addition to a sales force made up mostly of Paraguayan professionals, in a strategy of integration with the local market that has helped to consolidate an operation with an increasingly Paraguayan identity.
The opening of the new showroom also holds symbolic significance within this consolidation process. The previous space had to be closed to make way for the start of construction on More Plaza, which led the company to seek a new location within the same neighborhood where it began its operations in the country. The result is a larger showroom with greater operational capacity and the incorporation of technological tools that enhance the project presentation experience.
More than just a sales point, the new showroom is presented as a platform from which Altius seeks to strengthen its connection with the Paraguayan market in a context of increasing competition among developers and greater access to information for buyers. In this scenario, the opening of the space also reflects a broader maturation process within the Paraguayan real estate market, where customer experience, architecture, and the way each project is communicated are beginning to occupy an increasingly central place within the industry.
