Aurora in Recoleta: A project that integrates with the environment through green spaces, urban openness, and high-rise housing.

With established experience in Montevideo, Terra Desarrollos is launching in Paraguay with a project that combines scale, contemporary design and a comprehensive value proposition geared towards both the end user and the investor.

Ing. Santiago Benítez y Arq. Sebastián Benítez Bittar (Benítez Bittar), junto a Oscar Vidal, Daniel Mir y Gabriel Meilich (Terra Desarrollos), y Antonella Faranone (Hub Desarrollos).

Terra Desarrollos presented its first project in Paraguay in Asunción: Aurora, a residential building located in the Recoleta neighborhood, marking the Uruguayan firm's entry into the local market. The developer arrives in the country after seven years of development in Montevideo, where it has three completed buildings, three under construction, and a seventh project in the launch phase.

The company began the process of acquiring land, assembling the local team, and structuring the project approximately two years ago. During that time, it made progress in selecting architects, a construction company, and a sales team, with the goal of replicating in Asunción a work methodology it has already been developing in Uruguay. This methodology is based on large-scale residential projects, competitive pricing, and close monitoring throughout the sales, construction, and after-sales process.

Aurora is being developed on a plot of land in Recoleta, an area chosen for its combination of proximity to the city's main attractions and a more tranquil residential environment. The neighborhood is close to the Mariscal Shopping Center, major avenues, and commercial and gastronomic hubs that have been growing in recent years, including La Cuadrita, which has established itself as one of the area's landmarks.

The project seeks to integrate into this context through an open ground floor, with retail spaces and a green plaza created by ceding part of the land. This decision allows the building to function not only as a residential tower, but also as a space connected to the neighborhood's activity, complementing the commercial and gastronomic scene that characterizes the area.

The tower will have 20 floors and is positioned as one of the tallest buildings in the Recoleta neighborhood. Its architectural design combines a contemporary facade with warmer materials, such as exposed brick on balconies, glazed surfaces, and a double-height ground floor. The design aims for a more balanced, modern, and timeless aesthetic.

The units were designed with an emphasis on lighting, ventilation, and spacious interiors. All units feature natural ventilation and large, practically floor-to-ceiling windows. The interior color palette will utilize neutral tones, creating bright, functional spaces that are easily adaptable for both owner-occupancy and rental.

Aurora will feature studios, one-bedroom apartments, and two-bedroom units. The studios will be approximately 40 m², a generous size for this type of property in the local market. The one-bedroom units will have different layouts, with total areas of approximately 38, 40, and 48 m², primarily aimed at investors seeking a more affordable price point and rental potential. The two-bedroom apartments will include larger layouts, some with spacious terraces, designed mainly for end users.

One of the building's key features will be its amenities, spread across two levels. The first level will house a wellness area with abundant greenery, an organically shaped swimming pool, a solarium, a sauna, a relaxation area, and outdoor spaces. The pool was designed with a curved shape that contrasts with the tower's vertical lines and aims to become one of the project's defining elements.

On the 20th floor, another level of amenities will be located, including a gym, coworking space, coffee point, and open views of Asunción and the Recoleta neighborhood. The building will also feature a barbecue area, an outdoor fire pit, a gourmet kitchen, and a grounding space designed for connecting with nature and relaxing. The gourmet kitchen was conceived as a more complete space than a traditional barbecue area, geared towards gatherings where gastronomy takes center stage.

From a commercial standpoint, Aurora is in its launch phase with units starting at USD 59,000. The initial plan includes a 20% down payment and financing during construction in 28 installments.

The project has already sold 15 units and construction is scheduled to begin on June 1, 2026, while the building is projected to be delivered in October 2028.

In terms of development, Aurora brings together a team with experience at both the regional and local levels. The project is being driven by Terra Desarrollos, which operates in Uruguay under the Block Desarrollos brand. In seven years, the company has established a strong presence in Montevideo, with three completed buildings, including a recently finished 160-unit project, three under construction, and a seventh in the launch phase. The firm decided to expand beyond Uruguay based on a strategic analysis of the regional market, identifying Paraguay as having a dynamic economy and a young, growing population.

The company plans to replicate in Paraguay the same development model it uses in Uruguay, aiming to launch new projects progressively, approximately one every nine months, while maintaining affordable prices and a proposition focused on generating profitability for investors. One of the cornerstones of its success is meeting delivery deadlines, ensuring quality construction, and providing close support throughout all stages of the project, from sales to after-sales service.

The building will be constructed by Benítez Bittar Constructora, a Paraguayan company led by engineer Santiago Benítez Vieira, with over 30 years of experience in the development, planning, and execution of architectural and engineering projects. The firm has experience in projects of varying scales and types, including residential, corporate, industrial, and civil developments, and is positioned in the local market for its technical capabilities, operational structure, and experience in large-scale projects.

The architectural design and technical development of the project were carried out by Hub Desarrollos, which oversaw the entire process from the initial site analysis to the final construction plans. This included developing the preliminary design, coordinating the bidding process with construction companies, and overseeing the construction process. Thus, the firm's involvement extends beyond the design phase to include the technical structuring and project monitoring throughout its execution.

For Terra Desarrollos, Aurora represents the first step in a growth strategy in Paraguay. The company aims to maintain a work structure focused on a few projects at a time, with direct monitoring of each stage and a scale that allows for control over quality, construction details, and the client experience.

With this proposal, Aurora adds a 20-story residential tower to Recoleta, with commercial premises, green spaces, compact and spacious units, and an offering of amenities geared towards daily life, work, well-being and real estate investment.