Central Mariscal: The Corporate Tower and the Gastronomic Promenade that Expands the Vision of Shopping Mariscal

Conceived as part of the Mariscal Urban Center master plan, the project integrates an office tower, two residential towers, and a gastronomic and commercial promenade. The complex proposes a denser, more diverse, and more connected city model, where proximity and integration of uses reshape the urban experience of the Recoleta neighborhood.

As part of the transformation of Shopping Mariscal into a more integrated and diverse urban center, Central Mariscal emerges as a mixed-use development that redefines the notion of centrality in Asunción. The project comes at a time when the city is moving towards more balanced densification, where residential, corporate, and commercial spaces are beginning to coexist in walkable environments with their own distinct character.

Located in the Recoleta neighborhood, on a 5,500-square-meter plot of land, the complex brings together the main components of contemporary urban life: a 15-story office tower, two MORE Mariscal residential towers developed by Altius Group Paraguay, a gastronomic and commercial promenade, and four underground parking levels. This design reflects a comprehensive vision that seeks to concentrate the city's core functions in a single location, generating synergy among diverse activities and reducing the need for long commutes.

Central Mariscal's strategic location near Shopping Mariscal allows it to organically integrate with the existing urban fabric. Cafes, services, shops, and cultural spaces already coexist in a vibrant neighborhood network that maintains its human scale, while new developments, such as the MORE residences, and the restoration of the historic mansion contribute density and architectural renewal. This balance between the new and the existing transforms the complex into a true Amenity Hub, where working, living, or simply spending the day are all part of the same urban experience, sustained by proximity and a diversity of uses.

The urban design builds upon this neighborhood identity and seeks to strengthen it through balanced densification and more efficient mobility. Wide sidewalks, plazas, and pedestrian walkways integrate the various components of the complex and foster daily interaction, while Recoleta's network of active, cross streets facilitates pedestrian navigation and reduces travel times. Central Mariscal does not stand out as an isolated structure, but rather engages with the neighborhood's morphology, extending the network of public spaces and consolidating an urban model where proximity, accessibility, and human scale define quality of life.

The complex's culinary offerings extend the neighborhood's vibrant hours and reinforce its character as a meeting place. The historic mansion will house El Café de Acá, along with the Mexican restaurant Hacienda Las Palomas and the Italian gelateria Quattro D, all featuring open terraces and a contemporary design geared towards outdoor gatherings. These new establishments complement the commercial expansion of Shopping Mariscal, which has already added international brands such as Victoria's Secret, Bath & Body Works, and Parfois, creating an offering that combines gastronomy, culture, and retail within easy walking distance of any point in the complex.

The guiding principle of this development is proximity: the possibility of living, working, shopping, socializing, and relaxing within the same pedestrian radius. Unlike other corporate and residential hubs in Asunción, Central Mariscal builds upon a pre-existing neighborhood fabric, with easier mobility and transversal connectivity to the Eulogio Estigarribia, Cruz del Chaco, and Charles de Gaulle axes. This urban design prioritizes walkability and direct engagement with public space, creating an active corridor that fosters daily interaction and reduces dependence on cars.

Within the Central Mariscal complex, the corporate tower represents the newest addition and one of the most significant for Asunción's real estate market. With a total constructed area of 18,930 m², of which 11,767 m² are dedicated exclusively to offices, it sets a new standard for workspaces in the country.

Designed to Class A building standards, the tower combines technical efficiency with an urban design that prioritizes the experience of its occupants. The office floors are modular and flexible, allowing for configurations adaptable to different business scales. Each level incorporates open views, ample natural light, and high-quality materials that ensure comfort and durability. The laminated glass facade, raised access floors, premium finishes, and state-of-the-art elevators guarantee smooth and quiet operation, in line with the efficiency and connectivity standards demanded by contemporary businesses.

The building is integrated into the rest of the complex through a system of approximately 300 underground parking spaces, with independent access and direct connection to the commercial and dining area. This configuration facilitates internal traffic and improves accessibility without disrupting pedestrian flow at street level.

Beyond its architectural features, the tower's true distinguishing characteristic lies in its immediate surroundings. Direct access to cafes, restaurants, shops, and everyday services fosters a more dynamic and human work environment. From a business perspective, this integration serves as a tool for attracting and retaining talent, an increasingly important factor in today's corporate culture. Being able to have lunch on a terrace, grab a coffee between meetings, or handle tasks without leaving the workspace transforms the daily routine into a more fluid and productive experience.

Firms such as Mersán Abogados, Petrosur, and Capasu have already confirmed their presence in the tower, while the developer group's track record supports the model's strength: the first corporate tower linked to Shopping Mariscal houses Banco Atlas, LG Electronics, Cadiem Casa de Bolsa, and Fortaleza, among other leading companies. This ecosystem consolidates the area as a growing corporate hub, with an occupancy profile that combines professional, financial, technological, and business consulting services, reflecting the maturity of the high-end office segment in Paraguay.

With the handover of the corporate offices beginning in October, Central Mariscal marks a milestone in the transformation of Shopping Mariscal into a complete urban district. The addition of offices, restaurants, and retail reinforces a strategy that transcends the scale of a traditional shopping center to become a vibrant hub of activity, both day and night.

The interconnectedness of the complex's various components—offices, residences, retail, and cultural spaces—creates a vision for the city where proximity and functional integration replace fragmentation and dispersion. Each element complements the others, generating a balance between productivity, leisure, and community.

This evolution confirms the central role of the complex and positions Central Mariscal as a benchmark for the new cycle of urban development in Asunción. Its contribution is not measured solely in terms of built area, but also in its capacity to redefine the urban experience, promoting a more connected, accessible city model that is more mindful of its human scale.

The Mariscal Urban Center embodies the trend guiding Latin America's most dynamic capitals: thoughtful densification, meaningful integration, and purposeful living. In the heart of Recoleta, the great heart of Asunción beats with renewed intensity.