SENATUR and Raíces Seal Alliance to Strengthen National Tourism at the Official Presentation of Wyndham Garden Costa Del Lago
- Carlos E. Gimenez
- 8 hours ago
- 4 min read
During the official presentation of Wyndham Garden Costa del Lago to investors, the alliance seeks to retain longer tourist stays and boost investment in the Triple Frontier.
On Thursday, February 19, the official presentation of Wyndham Garden Costa del Lago Residences took place at the Dazzler Hotel in Ciudad del Este, bringing together developers, investors, and authorities. At the same event, Raíces Real Estate and the National Tourism Secretariat (SENATUR) formalized a Cooperation Agreement aimed at integrating real estate investment and tourism strategy at the national level.
The agreement establishes a joint roadmap that seeks to coordinate private investment and public policy, promoting national and international positioning campaigns, providing specialized technical assistance for developments linked to the tourism sector, and creating institutional conditions that facilitate new investments in strategic destinations across the country. Initially valid for two years, the agreement extends until 2028, consolidating a cooperation framework focused on continuity rather than isolated actions.
The alliance comes at a time when tourism is beginning to solidify its position as an increasingly visible component of the national economy. The integration of real estate developments with state tourism planning introduces a more structured approach, in which real estate development is no longer seen solely as an asset investment but begins to form a direct part of the country's tourism offerings.
The agreement reaffirms the intention to promote projects that combine architectural quality, urban planning, and a long-term vision. The initiative stems from a concrete understanding of the regional context. Paraguay, and particularly the Alto Paraná region, occupies a strategic geographic position within the Triple Frontier circuit, one of the areas with the highest tourist traffic in South America.
Every year, millions of visitors explore Iguazu Falls and the main attractions of the Triple Frontier, but a significant portion of that flow spends only a few hours in Paraguay, reducing the local economic impact. The challenge is not to attract more visitors, but to encourage them to stay longer. Encouraging an additional night or two means that a greater proportion of tourist spending is captured within the country—in hotels, restaurants, and other services—thus expanding the local value chain. Meeting this challenge requires products that integrate experience, infrastructure, and professional management.
Following this approach, Wyndham Garden Costa del Lago Residences is a project developed through a partnership between Raíces Real Estate and Grupo Barcelona, incorporating Wyndham's hotel management services. The project is located within the gated community of Costa del Lago, in the city of Hernandarias, in an environment spanning over 380 hectares that combines natural landscape, sports facilities, and comprehensive security.
The building will boast a prime location facing a 29,200-square-meter crystal lagoon, surrounded by white sand beaches, as well as a marina with access to Lake Itaipu for water sports. The proposal includes versatile unit types: lockoff units, one- and two-bedroom apartments, duplexes, options with terraces or gardens, and penthouses, designed to cater to both tourists and rental investors.
One of the core elements of the business model is its rental pool structure. In this system, all revenue generated by hotel operations is pooled into a common fund. After deducting operating expenses, the profit is distributed proportionally among the owners based on their square footage. This mechanism mitigates the individual risk associated with the specific occupancy of each unit. Unlike individually managed short-term rental schemes, where profitability depends solely on the performance of a single unit, the pool structure reduces volatility and offers greater predictability in revenue flow.
Management by an international chain introduces professional standards to operational, commercial, and service management. This is a significant factor in a market where the hotel supply has grown in recent years, but where there is still room to improve service quality, especially in the high-end executive and family segments.
Alto Paraná has experienced remarkable dynamism in recent years, driven by both internal migration from other departments of the country and a significant increase in foreign residents, especially Brazilians, motivated by economic and fiscal factors. This phenomenon has spurred high-rise residential development and expanded the range of complementary accommodation options. However, some of these offerings lack a comprehensive service and hospitality package aligned with international standards. Projects like Wyndham Garden Costa del Lago aim to fill this gap between the traditional hotel and the individual short-term rental apartment, integrating professional management, high-quality amenities, and a natural setting.
The location enhances its strategic appeal. Costa del Lago is approximately 20 minutes from downtown Ciudad del Este, 45 minutes from the region's most accessible airport, and less than an hour from Iguazu Falls. This connectivity, combined with the scenic surroundings of Lake Itaipu, allows for the integration of urban life, nature, and international tourism into a single product.
Beyond this specific project, the alliance between Raíces, Grupo Barcelona, and Wyndham highlights a significant trend in the Paraguayan market: partnerships between local players and internationally recognized brands. These collaborations not only enhance brand positioning and build investor confidence but also facilitate knowledge transfer in hotel management, administration, marketing, and service standards. This process contributes to the development of a skilled workforce and the consolidation of a service culture that strengthens the country's tourism competitiveness.
The agreement with SENATUR introduces an institutional component that seeks to integrate these developments within a broader tourism strategy. In a context where Paraguay is experiencing sustained growth in tourism settlements and greater regional visibility, the collaboration between private investment, international hospitality, and public policy becomes a central element for consolidating a more competitive offering. More than just a one-off announcement, the launch of Wyndham Garden Costa del Lago demonstrates a different way of understanding real estate development: as a tool to attract investment, retain tourists, and generate a greater economic impact within the country.
Those wishing to learn more about unit types, availability, updated pricing, or purchase terms can complete the form at the end of this article. The developer will contact interested parties directly to provide personalized information and assist with the project evaluation process.
