Venire Villa Morra begins construction: a building geared towards urban living and short-term rentals
- Carlos E. Gimenez
- 3 hours ago
- 4 min read
The new development of the Venire line is progressing in one of the most dynamic areas of Asunción with a proposal that combines contemporary design, commercial integration and solutions geared towards short-term rental management.
Last Thursday, April 16th, the groundbreaking ceremony for Venire Villa Morra took place. This new building is part of the ongoing urban transformation of one of Asunción's most active and established neighborhoods. Located one block from Mariscal López Avenue, across from the Atrium and in close proximity to Shopping Mariscal on Guido Spano Street between Senador Huey Pierce Long and Dr. Francisco Morra, the project is situated within an area characterized by its high concentration of commercial, corporate, and gastronomic activity, reinforcing a development approach that prioritizes proximity, walkability, and integrated uses.
Venire Villa Morra represents the continuation of a conceptual approach that the developer has been consolidating in the local market. It is the second building under the Venire brand, following a first development near Shopping del Sol, and responds to a clear strategy: to be located in dynamic urban centers where daily life can be managed on a pedestrian scale. More than a traditional residential building, the project proposes a way of living in the city, aimed at a demographic that prioritizes immediate access to services, reduced commute times, and a more integrated urban experience.
In architectural terms, the building adopts an aesthetic defined by the combination of high-quality materials such as exposed brick, steel, and concrete, in a composition that evokes a contemporary reinterpretation of industrial design, with influences from the "New York Style." This formal identity is not merely an aesthetic choice, but rather seeks to forge a more direct relationship with the urban environment of Villa Morra, recreating to some extent the scale and materiality of the traditional neighborhood, but from a contemporary perspective.
The building will have a total of 80 apartments distributed over eight levels, incorporating amenities such as a swimming pool, gym and enclosed barbecue area on the rooftop, while on the ground floor a key commercial component will be integrated into the proposal: a specialty coffee shop, conceived not only as a service for the residents, but also as a meeting place, work space and extension of the building itself towards the city.
One of the project's most distinctive aspects is its focus on short-term rentals, incorporating technology that enables self-management of the units. Through digital systems, owners can remotely manage their apartments, enable access via smart locks, monitor income and expenses using facial recognition, and manage rental operations without physical presence. This technological layer introduces a traceability and control component that responds to a growing market demand, particularly among investors seeking to maximize the return on their assets in flexible rental schemes.
The proposal is largely aimed at a young, active demographic, linked to one of Asunción's main urban axes, who value the opportunity to live close to their workplace, with immediate access to services, restaurants, and leisure spaces. This represents a shift in demand patterns, where time and mobility take center stage, and where location ceases to be merely an added value attribute, becoming an essential component of quality of life.
The unit types include studios, one-bedroom, and two-bedroom apartments, ranging in size from approximately 43 m² to 80 m², with layouts that prioritize spaciousness, functionality, and comfort, in line with the product's positioning within the upper-middle segment. Currently, the studio apartments are completely sold out, reflecting the existing demand for this type of property in the area.
In commercial terms, the project is progressing significantly, with approximately 65% of the units already sold at the start of construction, reinforcing the market's validity. Currently, the available units are one- and two-bedroom layouts, with prices starting at USD 94,000, and financing options that combine interest-free down payments during construction with bank financing upon delivery.
Behind the project is Creo Inmuebles, a locally owned developer with ten years of experience, currently boasting over a dozen developments in various stages of completion and more than a thousand units across finished, under-construction, and planned projects. Their approach is based on a long-term vision, strong local roots, and a work policy focused on selecting top-tier suppliers and contractors, with an emphasis on after-sales service and the long-term sustainability of their developments. In line with this expansion, the firm is currently moving forward with new developments such as Ventura Ycuá Satí, Ventura Hassler, and Veralta Los Laureles , reinforcing its position within Asunción's main residential areas.
Construction will be handled by Alcina Wood & Asociados, a firm with extensive experience in the local market, backed by decades of expertise in developing residential and corporate buildings, as well as projects of varying scales. The choice of a construction company with this profile aligns with the developer's strategy of prioritizing construction quality and durability as core elements of its value proposition.
The design, by Pro Arquitectos, also incorporates a strong technical foundation through the use of BIM technology, which optimizes the coordination of specialties, improves construction efficiency, and ensures greater control over the final quality of the project. With over 18 years of experience and a team of approximately 20 architects, the firm has focused much of its expertise on the development of residential buildings, consolidating an approach that prioritizes both functionality and efficient execution.
In parallel, the firm is already preparing the launch of a new project along the same lines, Venire 568, located a few blocks from Shopping Mariscal, which is currently in the pre-sale stage and will continue to deepen this urban development strategy oriented towards pedestrian life and flexible rental.
With the start of construction on Venire Villa Morra, a new development is being added to one of the city's most dynamic areas, aligned with a growing demand focused on location, practicality, and flexibility of use. The project reflects a typology that is gaining ground in Asunción: compact buildings, well-located and with a clear purpose, appealing both to those seeking to live in the city and to those prioritizing rental income as their investment.
