Distrito Perseverancia Celebrates Its Inauguration in an Event Marking the Beginning of a New Neighborhood for Asunción

The official presentation opened the first phase of the development to the public, with its network of streets, green areas and initial buildings in operation.

Wednesday night, the 26th, marked a pivotal moment for Asunción: the official inauguration of Distrito Perseverancia, a project that not only features new residences, businesses, and public spaces, but also introduces a contemporary neighborhood model designed to restore to the capital a way of life that seemed lost. The event was attended by the President of the Republic, Santiago Peña, the First Lady, Leticia Ocampos, national authorities, owners, collaborators, and clients, who joined in the formal launch of a new chapter in the city's urban life.

From the outset of the master plan, the team behind the project was clear that the opening should focus on the neighborhood as a whole, not just individual buildings. Therefore, what was opened this Wednesday was the urban fabric itself: the streets, sidewalks, parks, plazas, pedestrian paths, and all the shared infrastructure, ready for use from day one without having to contend with large construction areas. In total, more than 30,000 m² of parks and plazas were opened, along with a walking circuit that runs through the heart of the development and reflects the intention to create a continuous, comfortable, and pleasant urban experience.

This opening of the public space was complemented by the first commercial components of Distrito Perseverancia. During the event, the first shops, restaurants, and the Casa Rica supermarket were inaugurated, marking the beginning of a phased activation that will continue over the coming weeks. Simultaneously, the first two residential towers were handed over, while the first corporate tower began receiving tenants who are responsible for carrying out the internal renovations of their offices, with the goal of its final inauguration before the end of the year.

If anything defined the project's philosophy from its inception, it was the decision that Distrito Perseverancia would not be an oasis, a modern island isolated from the rest of the city. The objective was precisely the opposite: to build a neighborhood that would act as a catalyst for a new Asunción, recovering qualities that once defined the capital. Neighborhood life, walkability, the proximity of homes to services, the ability to walk to restaurants, cafes, and shops, and the experience of a green and human environment formed the conceptual core of the plan. The idea was not to invent a new city, but to return to Asunción attributes that were always valuable and that, over time, became increasingly difficult to find.

The project also considered the environmental dimension. Asunción is historically characterized by its dense tree cover and green spaces, a feature the team deemed irreplaceable. For this reason, a fundamental part of the work involved transplanting existing trees, relocating them within the project, and supplementing this base with new species to increase vegetation cover compared to the site's previous condition. This balance between architecture and nature results in a neighborhood where shade, vegetation, selected materials, and street orientation work together to create a unique microclimate, reducing the perceived temperature and promoting air circulation. Microclimate engineering guided decisions such as the choice of paving materials with low heat absorption, the wind direction the project seeks to capture, and the shaded axes that run through the development.

In Distrito Perseverancia, aesthetic expressions also play a structuring role in shaping how people live in the neighborhood. Art is integrated into the urban space not as decoration, but as a living reflection of the collective sentiment, building bridges that connect people with their surroundings and strengthen the identity of the place. Through Artivation, the project incorporates installations, exhibitions, shows, and collaborations with national and international artists, making the neighborhood a constantly evolving cultural hub.

This artistic vocation is further developed with the Edith Jiménez Legacy, a concept that anchors the visual DNA of Distrito Perseverancia in the memory of the Paraguayan artist and Don Pedro Zuccolillo. The neighborhood's logo is inspired by Los Troncos (The Logs), the series created by Jiménez in the late 1960s using wood from the former La Perseverancia estate. These pieces, which have been featured in international biennials and exhibitions, including the 9th São Paulo Biennial, and are part of the permanent collection of the Museum of Modern Art in New York, lend texture, symbolism, and historical continuity to the project's identity. Today, one of these original pieces has been physically incorporated into the project and can be found in Distrito, integrating this artistic legacy into the neighborhood's everyday space.

The magnitude of the work that has culminated in this event becomes clear when you consider the human scale behind the project. Over these six years of development, more than 4,380 construction workers, over 650 engineers and architects, administrative and sales teams, and more than 1,500 suppliers participated, representing 14 nationalities. For those who led the project, the secret lay in not treating it as a megaproject, but rather as a collection of smaller works, where every building, every corner, and every space was designed with the same attention and care. This level of detail is evident today in the textures, the lighting, the pathways, the arrangement of the trees, and the way in which the public space is experienced.

Wednesday's event also served as the venue to announce a new phase of development: the launch of Cedros, the sixth tower in the master plan. The developers hadn't expected to reach this point so soon, but market confidence accelerated the timeline. Distrito Perseverancia already has over 220 residential clients, families who will begin moving in over the next few months. It's estimated that these initial occupancies will total around 600 people, and that the first residential phases will collectively house between 1,200 and 1,400 residents. The target audience is clear: families seeking spacious homes, quality materials, and an integrated environment with services and green spaces just steps from their homes. Cedros maintains this focus, with its own distinctive architecture that harmonizes with the neighborhood's character.

Wednesday the 26th was not just the opening of a space, but the public unveiling of a project that took years to design, plan, and execute. Attendees explored paths, plazas, and hidden corners where art, lighting, and vegetation revealed the philosophy behind the neighborhood. Every facade, every tree, and every path was designed to be experienced, not simply traversed, and this intention began to materialize in the everyday actions of those who walked through the development for the first time.

This entire process marks a new chapter for La Perseverancia, the historic company founded in 1936 by Pedro Zuccolillo, which has evolved over decades from the forestry industry and exports to a diversified portfolio encompassing production, marketing, logistics, and real estate development. Distrito Perseverancia embodies the vision of the third and fourth generations, who have revived the innovative spirit of their founder and projected it onto a contemporary urban scale, with a project that seeks to enhance the city experience and contribute significantly to the Asunción of the future.

With the neighborhood officially inaugurated and open to the public, the coming weeks will be marked by new business openings, the progress of residential moves, and final preparations for the launch of the first office tower. Distrito Perseverancia thus begins its life as a neighborhood: a space created for walking, living, community, and rediscovering the idea of urban life in Asunción.

For business inquiries and details on how to acquire your residential unit in the project, you can contact Amy Acosta , official agent at Distrito Perseverancia, at +595 984 110354.