GoTower: Escala Desarrollos Inaugurates a New Corporate Landmark in Asunción

Located on Artigas Avenue, the building is integrated into the Waterfront District as part of a new phase in the capital's urban evolution. Its open, efficient, and humane design redefines the way we work and inhabit the city.

Yesterday, the official opening of GoTower took place. This building redefines the corporate standard in Asunción and marks a turning point in the development of the Costanera District, an area emerging as the capital's new business hub. Located on Artigas Avenue, the project combines design, technology, sustainability, and well-being, consolidating its position as one of the most significant landmarks in the high-end office market in Paraguay.

From its conception, GoTower was conceived as a space designed to enhance the everyday work experience. The building proposes a people-centered architecture that understands work as part of urban life, not as an isolated space. In the first few days of operation, the scene repeats itself naturally: groups of collaborators come down at midday, have lunch in the plaza, rest in the shade, or share an informal conversation before returning to their offices. This spontaneous interaction, visible in the common spaces, reveals the essence of the project: an architecture that fosters human connection and elevates the quality of the work routine.

The building has 24 floors and a total floor area of 32,000 square meters, distributed across spacious and flexible floors that adapt to different types of businesses. The program includes 1,000 square meters of amenities and an elevated plaza of the same size, which functions as a truly suspended public space. The complex also has more than 360 parking spaces, ensuring comfort and accessibility in an environment where mobility and connectivity were essential design criteria.

The commitment to a more open and participatory urban model is reflected in the way the building integrates with its surroundings. Unlike the traditional logic of gated complexes, GoTower opens up to the city and pedestrians, creating transitional areas between public and corporate spaces. This urban gesture responds to a conviction: the value of a building increases when it contributes to the fabric of the city. Thus, the plaza, entrances, and green areas become natural extensions of the sidewalk, promoting a more friendly relationship between the architecture and its context.

The building's architecture is distinguished by its formal clarity. GoTower could have been designed as a conventional prism, but the architects opted to subtract strategic volumes from the complex to break the linearity and generate planes of light and shadow that give the façade dynamism. The result is an elegant and timeless volume, with changing reflections that vary throughout the day depending on the sun's orientation. The envelope is composed of a high-tech glass system that filters solar radiation, improves thermal efficiency, and reduces energy consumption. The simplicity of the architectural gesture reinforces a recurring idea in the architects' work: achieving impact through the essential.

Inside, the building displays a language of sobriety and detail. The finishes were executed with millimetric precision, ensuring the blending of materials and the visual continuity between spaces. The materials are mostly locally sourced, but were crafted with superior workmanship, elevating their perception. Some pieces, however, were specially selected on the exterior: the lighting fixtures in the main hall come from a design studio in Barcelona, while certain cladding was imported from Italy. The integration of these elements gives the building an international character without disrupting the overall coherence of the complex.

From its highest levels, the building offers panoramic views of Asunción and the Paraguay River. The presence of water and greenery frames the urban landscape and reinforces the idea of balance between nature and the city. Overall, GoTower embodies a contemporary way of understanding work: efficient, sustainable, and in harmony with its surroundings.

The concept of sustainability runs throughout the project. GoTower is LEED certified, guaranteeing high standards of energy efficiency and environmental management. The building incorporates rainwater harvesting systems, power consumption control, intelligent ventilation, and carbon dioxide monitoring, ensuring indoor air quality superior to that of the surrounding environment. Even in adverse conditions, such as the seasonal fires affecting the capital, the filtration systems maintain clean air inside the offices. These technical decisions reflect a comprehensive understanding of comfort, encompassing both physical well-being and environmental sustainability.

In terms of safety, the tower was developed under NFPA regulations, which establish the most demanding standards for fire prevention and evacuation. The building features a double pressurized staircase, automatic sensors and sprinklers on all floors, and a comprehensive management system that allows for maximum emergency response efficiency. This level of regulatory compliance is one of the reasons why several multinational companies have chosen GoTower as their headquarters, recognizing the value of working in an environment designed for safety and operational stability.

The building was developed by Escala Desarrollos, in partnership with Ecoimpa, part of the Wasmosy Group, and Casal Arquitectos, a firm with over 25 years of experience and presence in Asunción and Montevideo. Construction was led by Gómez Abente, a renowned Paraguayan firm. The project also represents Escala Desarrollos' first corporate venture, having led landmark residential projects such as Sky Tower and Feel Asunción, both recognized for their construction quality and high standards of comfort.

GoTower introduces a new office logic to Paraguay: a building where well-being, productivity, and sustainability come together in a single space. With rents around USD 20 per square meter and units available for both sale and lease, the project offers a secure investment opportunity in a segment that is beginning to consolidate. The total investment amounts to USD 33 million, and initial demand confirms the attractiveness of the product: several offices were already reserved before the opening, driven by the strategic location and the reputation of its developers.

The tower is part of a broader vision. The business group that owns the land, together with its partners, seeks to consolidate a new urban hub in the coastal area, where large tracts of land remain available for future development. In the coming years, the area could become a new corporate and residential corridor, connected to the Costanera and with direct access to the downtown area and the airport. GoTower thus serves as an anchor building for a broader urban transformation, one that combines quality architecture with territorial planning and projection.

More than a building, it represents the beginning of a new era for Asunción, where corporate architecture ceases to be a closed space and becomes a place of life, encounter, and projection.