Paraguay Sotheby’s Development Division: Global Visibility and Local Trust in High-End Gated Communities

With an absolute focus on product, experience and professionalization, Paraguay Sotheby's Development Division is redefining how gated communities are conceived and marketed in Paraguay.

At a time when private real estate developments are gaining scale and sophistication in Paraguay, Paraguay Sotheby's International Realty is taking a further step: creating a division dedicated exclusively to marketing gated communities, with a total focus on a specific type of product, a specific type of client, and a specific type of experience. Thus, the Paraguay Sotheby's Development Division was born, a specialized unit that, less than a year after its launch, is already operating with high-end properties, iconic brands, and a clear positioning in the highest value-added segment of the residential market.

The starting point is simple, yet distinctive: to focus entirely on high-end gated communities and build a team specifically trained for this type of property. The Paraguayan gated community market is still young, but it already boasts large-scale, high-quality projects comparable to those in the region's leading development hubs. In this context, the Development Division was created with a clear objective: to bring professionalism, methodology, and specialization to a sector that demands much more than simply selling a lot or apartment.

The division is structured around the idea that a specialized, comprehensive advisor, permanently connected to the product, the developer, and the growing community, can offer superior guidance and foster long-term relationships. It's not just about closing a deal, but about supporting decisions that, in many cases, involve where a family will live, invest, raise their children, or plan for their retirement.

Eleven months after its launch, the Development Division is nearing the end of its first year, having exceeded its objectives and achieved concrete results with high-value properties. The initial, cautiously designed plan anticipated gradual growth. However, the market response was more dynamic than expected: sales were realized in property types projected for later stages, and a broader product range was successfully incorporated, without losing focus on the gated community segment. This initial assessment combines internal consolidation, validation of the specialization strategy, and, above all, evidence that real demand exists when clear information, dedicated support, and a consistent value proposition are offered.

The Development Division operates at a strategic crossroads where three decisive forces converge: the global backing of Sotheby's International Realty, the local experience of Grupo Raíces, and a portfolio of developments that are already redefining the country's residential landscape. Membership in Sotheby's entails rigorous international curation, where only projects that meet quality standards gain global visibility—a key differentiator at a time of growing foreign interest in Paraguay.

At the same time, the division originates from within a group of developers who have spent over two decades creating iconic gated communities with complex master plans, high-standard amenities, and established communities. Marketing these projects means working with products whose track record, proven appreciation, and quality of life are validated by the real-world experience of thousands of families, placing the unit in an exceptional position within the market.

Aquadelta en Distrito Norte

The division is led by Glenda Muñoz, a professional with extensive experience. Her prior experience has left a clear mark: an organized and demanding work methodology, a results-oriented culture, approachable and present leadership, and a natural familiarity with high-value products that enhance quality of life.

For years he managed brands in very different segments, in a market where the purchasing decision demands a deep understanding of the customer's needs, persuasion, differentiation, and a solid experience before, during, and after the sale. This same logic is now being applied to real estate developments in gated communities.

One of the clearest indicators of internal performance is that, of the advisors in the Development Division, 85% have already closed sales in this first year. This figure becomes particularly relevant when considering market trends.

The Development Division serves a distinctly international clientele. We work daily with clients from Brazil, the United States, Canada, Spain, and other markets, who come with references from investments made in various countries and with diverse experiences regarding compliance, support, and after-sales service.

Development Division's value proposition rests on a constant idea: the customer experience is as important as the asset being purchased. The model seeks to replicate, in the real estate world, the kind of attention anyone expects to receive when making a significant purchase. The key is to take an almost "X-ray" view of that reality and, based on that, recommend the right property.

The Paraguay Sothbey's Development Division portfolio is built on developments that have set and continue to set trends in Paraguay. Among them, three projects serve as cornerstones of the current strategy: Aquadelta , Aquabrava , and Aquaterra, in addition to the legacy of Aqua Village and other large-scale neighborhoods such as Costa del Lago, Blue Lagoon, and La Trinidad.

Aquadelta is currently positioned as one of the most attractive opportunities in terms of capital appreciation. Its offering combines a strategic location, close to the business district, with a nautical master plan incorporating wave-training lagoon technology, just 25 to 30 minutes from Asunción. For investors seeking to allocate a monthly sum of money to an asset that competes in performance with traditional financial instruments, Aquadelta offers a unique balance: relative affordability in initial investment amounts, projected appreciation over time, and a lifestyle that can function both as a second home and as an expanded primary residence for those currently living in apartments in the business district.

Aquabrava in Altos

Aquabrava , for its part, represents the continuation of a pioneering vision that began with the introduction of Crystal Lagoons and was consolidated with the incorporation of Wave Tech technology. Fifteen years ago, imagining a lagoon with waves in Altos seemed almost like science fiction for the Paraguayan market. Today, it is part of the daily lives of hundreds of families who practice water sports in a controlled, safe environment surrounded by nature. Innovation has ceased to be a brochure concept and has become a tangible differentiator that adds real value to the property and the lifestyle.

Aquaterra is designed as a residential oasis just minutes from Asunción's main commercial and corporate corridor. In a context where access to safe, high-quality public spaces is limited, Aquaterra offers a lagoon, a gym, walkable streets, security, and a strong sense of community. It's an increasingly popular "meeting point" for foreigners seeking tranquility, clean air, quiet nights, and a social environment that aligns with their vision for raising children. The option to live in apartments or build houses on lots up to 1,000 square meters broadens the range of profiles that can find a solution there, from young professionals to established families.

The legacy of Aqua Village, Blue Lagoon, and Costa del Lago is evident in the entire subsequent generation of gated communities. The same essence remains: a clear commitment to the upkeep of lagoons, streets, and infrastructure; a constant pursuit of improvements; and a focus on the user's everyday experience. The sight of a resident swimming in the lagoon mid-morning, groups taking evening strolls, or families reserving a court through an app and arriving on foot are, in reality, practical demonstrations of a concept: quality of life as a tangible product, not just a slogan.

One of the key strengths that Paraguay Sotheby's Development Division highlights when speaking with investors is the proven appreciation of Raíces developments. There are neighborhoods where the increase in value has exceeded 280%, and others where the average is above 50%, always depending on factors such as location, amenities, and pace of development.

Aqua Village is a prime example: an initial group of owners invested in the project early on, and ten years later, the neighborhood boasts a permanent waiting list, high occupancy rates, sustained rental demand, and a level of appreciation that has become a benchmark in the market. Owners see this growth reflected not only in a presentation but also in the tangible reality of being able to resell or rent under very favorable conditions, even covering a significant portion of the property's costs with temporary income.

A real estate asset in these neighborhoods competes not only with other projects, but also with financial instruments and investment alternatives in other countries. The difference is that here, the investment is tangible, usable, enjoyable, and transactable, backed by a developer brand that remains a leader and benchmark for new generations of projects.

In less than a year, Paraguay Sotheby's International Realty Development Division has established itself as a unit that raises the bar for how gated communities and condominiums are conceived and marketed in Paraguay. It achieves this through absolute specialization in this asset type, the use of professional methodologies and tools, and a focus on placing the client experience at the heart of its offerings.

With a portfolio comprised of some of the most significant developments in the country, international backing that amplifies its reach, and a local development group with a proven track record of added value and compliance, the division is positioned as a strategic partner for both national and foreign investors and for families who are looking for more than just a place to sleep: they are looking for a place to live, a different way of life.

Next year, the challenge will be to further deepen this specialization, incorporate new layers of service, take advantage of the growing international interest in Paraguay, and continue demonstrating, with results, that the model of gated communities and quality condominiums, accompanied by professional and focused marketing, can be one of the great drivers of the country's new real estate cycle.

If you would like to learn more about the products in the Paraguay Sotheby's Development Division portfolio and explore investment opportunities in these developments, you can complete the form below to receive personalized information.