HQ Asunción: Flexible, Ready-to-Use Offices on Artigas Avenue

HQ is establishing itself in Asunción with an office model that breaks with traditional norms, offering turnkey solutions for a market increasingly oriented toward flexibility, efficiency, and scalability.

HQ's entry into the Paraguayan market represents much more than the arrival of an international coworking brand. It represents a structural shift in the way we think about workspace, aligned with global trends in flexibility, operational efficiency, and professionalism. This proposal, backed by the experience of IWG—the leading British group in office solutions with more than 4,000 locations in 120 countries—is being established in the Automotor Center Building in Asunción, partnered with Automotor and Steromar , and operated locally by Steromar, a firm with a track record in the management and development of corporate spaces.

Martín Silva, CEO South America IWG PLC

The Automotor Center Corporate Building, located on Avenida Artigas, was the chosen location for this first HQ headquarters in Paraguay. This is no small choice: the building was a pioneer in consolidating a new corporate hub in the city, anticipating the real estate development that is now beginning to take shape in this area, with projects such as GoTower, Distrito Perseverancia, and growing public and private investment. Since its opening in 2020, the Automotor Center has housed technology companies, professional studios, and institutions that value its strategic location, just 10 minutes from Asunción's main neighborhoods and with direct access to the Costanera. The incorporation of HQ complements this ecosystem with an innovative proposal, designed to respond to the new dynamics of hybrid work and the needs of an increasingly demanding market.

HQ offices are designed as turnkey solutions. In contrast to the traditional office rental format—which involves long-term contracts, high warranties, renovation work, furniture acquisition, and ongoing operational management—this model offers a comprehensive service, with fully equipped infrastructure, flexible contracts, and zero initial investment. Everything is set up so companies can simply arrive, settle in, and begin operating without wasting time or resources on logistical issues. The approach aims to facilitate the start-up of medium-sized companies, many of them international, seeking efficiency, scalability, and professionalism from day one.

The spaces offered include 30 private offices ranging in size from 8 to 50 m², with capacities from 2 to 12 workstations. Currently, 600 m² are available, which can be adapted to the needs of expanding companies or those with distributed teams. The cost of an office starts at approximately USD 179 per month, with prices varying depending on the location within the building, brightness, privacy, or panoramic views. All contracts are flexible and tailored to the client's needs, with options from one month to longer periods, ideal for companies in transition or in the market testing phase.

Offices can be rented individually or in combination, allowing a single company to occupy several adjacent units if it needs to scale quickly. This modularity makes it easier for companies to start with a small footprint and, as they add staff or consolidate operations, expand their presence within the same space without complications.

In addition to the physical space, HQ offers associated services that reinforce its value proposition. High-speed internet access, the use of fully equipped meeting rooms, printing options, and cafeteria services are part of the all-inclusive package, along with electronic access control and on-site parking. The attention to detail, quality furnishings, air conditioning, and panoramic views from the rooftop dining area enhance the daily experience of those who choose this location as their workplace.

A key element of this proposal is virtual offices, which allow foreign companies to have a valid fiscal address in Paraguay, receive correspondence, and complete all the legal procedures necessary for incorporating a company without having to rent a physical space from the outset. This solution, particularly useful in the early stages of expansion, has attracted interest from several sectors, including the real estate sector, which often requires space for small teams during market exploration or operational setup phases.

HQ also adapts perfectly to new forms of work organization. As the hybrid model—combining physical presence with remote work—becomes established, companies are increasingly considering the possibility of decentralizing their operations and bringing workspaces closer to the areas where their employees live. This structural change in corporate culture favors the emergence of alternative business hubs to the traditional financial center, and the Artigas corridor is emerging as one of the areas with the greatest potential for this type of development.

With this opening, Asunción not only adds a new international brand to its corporate ecosystem, but also takes a step forward in consolidating more flexible, accessible office models that are prepared for today's challenges. HQ offers an environment where infrastructure is no longer a concern, and companies can focus on what truly matters: developing their businesses, growing, connecting with new markets, and generating value from day one.

For more information, please contact Architect Paola Arias, Steromar's commercial manager, at +595 984 645877 or visit the website www.steromar.com.py .