Marena Begins Construction of Torre Arena, the Second Stage of an Iconic Residential Project in Luque

The groundbreaking of the Arena Tower consolidates the continuity of Marena, a large-scale development that redefines residential living in Luque with a masterplan of eight towers around a crystalline lagoon.

Last Thursday, September 18th, the groundbreaking took place for the Arena Tower, the second building in the Marena masterplan, a real estate development that promises to redefine residential living in the city of Luque. Located on 12 de Junio Street in the Police District, the project is positioned as one of the most ambitious in the country, not only for its size but also for its integration of nature, innovation, and first-class services.

Marena's master plan includes the construction of eight residential towers, all arranged around an impressive crystalline lagoon with a beach and palm trees, designed using Crystal Lagoons® technology. The first tower, called Brisa, began construction a year ago and is scheduled for delivery by mid-2026, along with the completion of the lagoon. The Arena Tower, which will have a two-year construction period and is expected to be delivered in 2027, consolidates the continuity of a project that seeks to deliver one tower per year until the complex is completed.

On a 32,000 m² fenced lot, Marena is allocating more than 15,000 m² to the central lagoon and beach area, more than 8,000 m² to indoor and outdoor amenities and sports areas, and approximately 600 m² to the commercial area. These are unprecedented dimensions for a residential development within an urban area, making it a true milestone for the Paraguayan real estate market.

One of the main features is the crystalline lagoon, equipped with innovative Crystal Lagoons® technology, which allows guests to enjoy turquoise waters and white sand year-round in an urban setting with easy access. This technology is characterized by its environmental efficiency: it requires low energy and chemical consumption, and uses significantly less water than traditional pools, reinforcing the project's commitment to sustainability.

Marena was designed with a concept of safe and comfortable living. Vehicular and pedestrian access will be controlled 24/7 within a closed perimeter. In addition, underground parking frees the surface area from vehicle traffic, promoting pedestrian safety and ensuring an ideal environment for families.

The complex offers a wide range of amenities designed for all resident profiles: from a gym overlooking the lagoon and a full spa area with a sauna and massage rooms, to an aerobics path, soccer, paddle tennis, and beach volleyball courts. For the little ones, there's a Kids Club with indoor and outdoor spaces, while teenagers will have access to a Youth Lounge equipped with video games, ping-pong, and foosball.

The culinary offering also takes center stage, with a Clubhouse featuring a restaurant overlooking the lagoon and a beach bar that will allow you to recreate the feeling of vacation without leaving home. Added to this are the meeting spaces, such as the Clubhouse's Multipurpose Room (SUM) and the private lounges with grills on the top floor of each building, designed for intimate events with panoramic views.

In line with new work trends, Marena will include a coworking space in the Clubhouse, specially designed for professionals looking to work close to home in a comfortable environment. The basements will also feature professional laundries for efficient and convenient laundry services.

The internal commercial area will allow residents to access a supermarket, pharmacy, or cafeteria without leaving the complex, although with separate and controlled access to preserve the safety of those living within the development.

The Marena towers maintain a similar architectural layout, favoring spacious balconies, terraces, and apartment types ranging from studios to one-, two-, and three-bedroom apartments. The main difference between Brisa and Arena lies in the delivery and financing terms. While Brisa will be delivered in July 2026, Arena will be delivered in July 2027, offering longer payment terms and more affordable installments, making it an attractive alternative for investors looking to spread their financial commitments over time.

Currently, the Brisa Tower has already registered 90% sales, while the Arena reached 40% in its first weeks on the market, reflecting the strong market reception over the past two years. Furthermore, the Faro Tower is already in the sales phase, with a disruptive financing plan: just a 5% down payment and interest-free installments until 2033. This is a unique scheme in the country, specifically designed for young investors or buyers looking for a long-term home without breaking the bank.

Prices at Marena start at USD 80,000, including a covered parking space, which is one of the last opportunities to access pre-sale prices before the lagoon is opened and the project further consolidates its appreciation.

With owners who purchase units as an investment in mind, Marena will develop Marena Rentals, a comprehensive rental management service for both traditional and short-term rentals. This platform will offer furnishing, setup, cleaning, billing, and expense management, with the support of the condominium's management.

This way, investors will be able to fully delegate the management of their apartments, benefiting from economies of scale in negotiations with cleaning and maintenance providers. This is a key differential in a market where many buyers seek passive investments, without being involved in the day-to-day management of their properties.

Marena will be managed by EYDI SA, a firm with extensive experience and great recognition in the local market. Present in Paraguay since 2012, EYDI SA has completed numerous residential and corporate projects in the cities of Asunción, Altos, Pedro Juan Caballero, and Hernandarias. The firm's track record as a Real Estate Developer and Manager has earned it the Top Construction Brands award in 2020, 2021, 2022, 2023, 2024, and again in 2025. EYDI SA also has extensive experience in the construction and management of residential units with Crystal Lagoons® technology, supported by a team based in the corporate hub of Asunción, just three kilometers from Marena.

Castex is a renowned Argentine company with over fifty years of experience, having participated in more than one hundred successful real estate projects as a marketer and advisor in Argentina, Paraguay, and Uruguay. Thirteen of these projects feature lagoons using Crystal Lagoons® technology. Its level of professionalism has been recognized for eight consecutive years, from 2016 to 2023, with the prestigious Argentine Real Estate Report award in the Gated Neighborhood and Country Brokers category.

The architectural design is by the prestigious Argentine studio Bodas Miani Anger, with significant experience in residential neighborhoods with crystal-clear lagoons in Latin America and the United States. Construction is being carried out by CCI Proyecta y Construye, one of the Paraguayan companies with the longest track record in large-scale projects in Asunción.

The start of construction on the Arena Tower not only marks a step forward in Marena's masterplan schedule, but also represents the opportunity to access one of the last pre-sales at introductory prices. With the lagoon nearing its inauguration and a sustained sales pace, the project is consolidating its position as one of the most sought-after residential developments in the country.

Marena isn't just a complex of buildings: it's a new way of understanding urban life, where nature, leisure, work, and safety coexist in one place, transforming the experience of living in Luque.