Although some reports warn of a possible saturation of the real estate market in Asunción, a closer look reveals that the sector is not facing an oversupply crisis, but rather a maturing process, where the key lies not in the number of units, but in the quality of the offerings and their ability to respond to new ways of inhabiting the city. In December 2024, Forbes Paraguay published an article titled "Risk of Real Estate Oversupply: Developers Could Halt Investments ," which warns of a potential oversupply of new units in the Asunción market and warns that this situation could discourage new investment in the sector. According to data cited in the article, 289 buildings are expected to be delivered in the next three years, which, according to some analysts, could lead to market saturation and a decrease in profitability. While it's true that any dynamic market requires attention to the balance between supply and demand, proposing a vision of imminent widespread oversupply is, in our opinion, a partial and incomplete interpretation of the current real estate situation in Asunción. The local context, the characteristics of demand, changes in consumer lifestyles, and Paraguay's positioning on the regional and global stage show that the market is far from being in a state of structural crisis. Rather than a risk of uncontrolled oversupply, what we face is a process of maturation and sophistication, where solid, well-located, and well-thought-out projects will continue to find demand, while a lack of differentiation could penalize some developments less suited to new demands. Below, we share a different perspective on the current state of the real estate market in Asunción. Understanding “oversupply” requires analyzing quality, not just quantity When talking about the risk of oversupply in the real estate market, a basic mistake is often made: assuming that all new units compete equally. However, in more mature markets—and Asunción is on its way to becoming one of them—not all products are equal, nor does all new supply have the same impact. The number of buildings under construction or close to delivery does not, in itself, reflect the true dynamics of demand. There is a natural market segmentation: a premium building in a strategic location is not the same as a generic development in an area with poor connectivity or no services. Nor is a unit designed for investors seeking immediate income the same as one designed for young end-users who prioritize amenities, location, and quality of life. A concrete example of how a project can add many units without saturating the traditional market is Marena , a real estate development that incorporates, in the heart of the city, a large crystalline lagoon as the central axis of its proposal. Marena doesn't simply offer apartments: it offers a completely different concept of living. The project doesn't compete directly with the traditional offering of standard apartments in Asunción because it appeals to different aspirations, different lifestyles, and, consequently, different types of demand. The fact that it incorporates many units doesn't mean it increases the oversupply in traditional segments; it means it creates a new micro-segment, with a product that didn't previously exist on the market. Talking about oversupply in absolute terms ignores this type of innovation. Many new developments don't overwhelm existing offerings, but rather expand the available options, responding to needs and desires that until then had been underserved. Therefore, the challenge for developers is not to indiscriminately curb investment, but to invest intelligently: thoroughly understanding new consumer habits, the priorities of today's customers, and the real value of each location in an urban context that is also evolving. We already experienced this debate: the déjà vu of 2016 This concern about a supposed oversupply of real estate in Asunción is nothing new. Personally, I'm clearly experiencing déjà vu. In 2016, when new corporate office buildings began to be delivered in the city, a very similar alarm arose in the market. At the time, many argued that Asunción would face a structural oversupply of corporate space, which would severely impact investor returns. In December 2016, I wrote an article titled "Is There an Oversupply of Corporate Offices in Asunción?" , which analyzed this issue in depth. My conclusion was clear: we weren't facing a generalized crisis, but rather a process of change and professionalization of the market. In fact, as time has shown, far from collapsing, the office market has evolved positively: new high-demand areas have emerged, the quality standards demanded by users have increased, the supply has become more professional, and Asunción has strengthened its position as a competitive regional location for corporate headquarters. Today, almost a decade later, we see that those predictions of massive saturation not only failed to materialize, but the city actually strengthened its business and real estate ecosystem. The market did not disappear: it transformed and raised its level. This background teaches us something fundamental: real estate markets are not static. They adapt, evolve, and naturally filter out projects that best understand and respond to changes in demand. A simplistic interpretation based solely on absolute numbers of new units ignores the market's true absorption capacity and its tendency to correct itself through quality, innovation, and professionalization. Urban densification as a response to the traffic challenge in Asunción In 2019, I published an article titled "The New Luxury of Working in a Well-Located Place in Asunción," where I analyzed how the strategic location of workspaces was becoming a determining factor in citizens' quality of life. Growing traffic congestion and the lack of efficient public transportation alternatives were transforming proximity to the workplace into a true luxury. Asunción faces a structural challenge: its low urban density compared to other South American capitals. This dispersion forces citizens to travel long distances daily, increasing car use and, consequently, the pressure on urban traffic. According to official data collected in the 2022 Paraguayan census, Asunción has approximately 462,000 inhabitants, while its metropolitan area exceeds 2.3 million people, accounting for nearly 70% of the national GDP. The solution lies not in halting real estate development, but in promoting smart densification that allows more people to live close to their workplaces, schools, and essential services. Well-located and comprehensively designed projects can significantly contribute to reducing car dependence, improving urban mobility, and, consequently, improving citizens' quality of life. We are convinced that all developments close to the centers where people work will continue to enjoy sustained demand. It's not simply about convenience; it's about quality of life. Shortening commute times, reducing traffic stress, and gaining more time for family, leisure, and rest has a direct impact on people's well-being. This trend, which has already been consolidated in major cities around the world, will also become more established in Asunción as we evolve toward a more integrated and efficient urban model. New lifestyles and emerging demand The demand for real estate in Asunción, as in many other cities around the world, is changing rapidly. It's no longer just about acquiring a property as a basic need or a traditional investment: people are increasingly looking for projects that offer them a lifestyle. Today, buyers and users value aspects that just a few years ago weren't central to their decision-making: proximity to work, amenities that improve daily quality of life, efficient spatial design, security, connectivity, and access to services without having to travel long distances. The concept of "strategic location" is no longer a luxury reserved for a select few: it's a real necessity that defines the perceived value of a property. In this sense, many of the new developments in Asunción are not competing simply on quantity, but on value proposition. Projects like Marena , which integrate nature, first-class amenities, and a prime location, aren't fighting for a place in a market saturated with homogeneous offerings; they're responding to an emerging demand for better living. Furthermore, generational change is accelerating this transformation. New generations—millennials and centennials—prioritize time, experience, and well-being over simply owning square footage. They prefer to live in more functional and better-located spaces, with access to services and activities that fit into their lifestyles. In this context, demand does not disappear: it is redefined. And projects that understand this change will not only avoid the impact of a supposed oversupply, but will also be better able to capture and retain these new consumers. Viewing the market solely from the projected number of units is a mistake. What defines the true dynamics of the market is not how many units exist, but how many genuinely respond to users' new needs and expectations. The market is not facing a collapse, it is facing a maturation The current dynamics of the real estate market in Asunción should not be interpreted as the beginning of a crisis, but rather as a sign of maturity. When a market evolves, it does so with increasing demands: better locations, better design, and better living experiences. It's no longer enough to simply build square footage: we must create real value for the end user. This will also be highly valued by investors, who represent a large portion of the market, who will rent or resell to those end users. The eventual "natural selection" of projects is not a sign of collapse, but rather an inevitable and healthy step toward a more competitive, more professional, and more responsive market. Projects that fail to understand new consumer behaviors, that fail to add real value, or that are not strategically located will likely face greater challenges. But those that correctly interpret the moment—and focus on quality, location, and lifestyle—will continue to find sustained and solid demand. Therefore, rather than fearing a supposed oversupply, we must focus on promoting developments that improve the city, optimize the use of urban land, bring people closer to their workplaces, improve the quality of life, and contribute to building a more efficient, connected, and livable Asunción. We're not facing a saturated market; we're facing a market that's learning to make better choices. And that, far from being a threat, is a huge opportunity. The real risk isn't building too much. It's building without purpose. If you're interested in learning more about Marena and exploring this new way of living in Asunción, please fill out the form and a representative from the developer will contact you.

At the intersection of Pitiantuta Avenue and San José Avenue, in the Santa Catalina neighborhood of Fernando de la Mora, a project is beginning to take shape that promises to redefine the area's urban and residential landscape. Aristone is a residential and commercial project that fuses functionality, design, and community. It was developed by Manad with a clear vision: to offer quality housing solutions in urban areas with high population density but limited modern housing infrastructure. Unlike other real estate developments, Fernando de la Mora Sur represents a real opportunity. Although it is only a few blocks from the northern zone, commuting times between the two can be significant. Therefore, Aristone was created as an urban and strategic solution for people who want to continue living in their neighborhood, close to their workplace, without sacrificing comfort, design, and quality construction. The chosen site is just seven kilometers from the Mariscal Shopping Center and steps from the Stock 24-hour supermarket, in an area undergoing rapid transformation. Along Pitiantuta Avenue, which connects directly to Route PY02, a growing number of new businesses are settling in, and shopping malls are beginning to energize the neighborhood's daily life. This corner, considered key by the developers, was chosen to initiate an urban development project that anticipates the area's sustained growth. Aristone was conceived from the outset as a mixed-use project, the first of its kind in the area. The ground floor will include a commercial space, understanding that true urban development cannot be without local amenities and pedestrian traffic. The upper levels house the residential units, designed with a carefully considered logic that prioritizes the use of space, functionality, and resident well-being. The building was designed by architect Andrés Law, renowned for his approach to rational and efficient architecture, who, together with the Manad team, worked under a specific mandate: to ensure that every square meter adds value without unnecessarily increasing the cost of the final product. The objective was clear from the outset: that the building be visually attractive, functional, well-equipped, and affordable, demonstrating that design and affordability are not opposites. Aristone's housing proposal includes studios, one- and two-bedroom units, as well as flexible options that can be adapted to accommodate a third bedroom. All apartments include balconies, designed to be enjoyable. The high ceilings and spaciousness of the rooms reinforce the feeling of comfort and quality of life, while the common spaces were designed as places of encounter, stimulation, and belonging. One of the project's hallmarks is the artistic intervention in common areas, a conceptual decision that seeks to make residents feel part of a broader proposal that goes beyond mere housing. The intention is for the shared spaces to become enjoyable places, where neighbors feel proud to receive visitors, relax, or share everyday moments. Aristone is also the first building in the area with complete amenities aligned with the needs of a contemporary lifestyle. It will feature a pool, an outdoor gym, a yoga and relaxation area, a children's playroom, a playroom, and two themed barbecue areas located on the top floor. One will be equipped as a multipurpose room and coworking space, while the other will be set up as a sports bar, designed for social gatherings, soccer games, or celebrations with friends. In addition, a fire pit area and a tereré break space reinforce the building's community spirit. Through these spaces, the project seeks to offer experiences that are unusual in residential offerings aimed at this market segment. Aristone is positioned as an attractive option due to both its location and competitive price. Prices start at $37,032, representing a price-performance ratio that's hard to find in today's market, especially considering the architectural design, the quality of the amenities, and the rising value of the area. Germán Urteaga, director de Suma Real Estate, y Dahiana Diarte, directora de C21 Prestigio Financing plans include flexible options, with down payments, additional installments, and up to 24 installments, in addition to agreements with Banco Continental. Construction is scheduled to begin in September of this year and will last an estimated 24 months. Manad, the developer behind the project, is a partnership formed by Germán Urteaga, director of Suma Real Estate, and Dahiana Diarte, director of C21 Prestigio, backed by an investment group committed to differentiation. With a focus on product design and a deep understanding of the market, Manad aims to develop well-thought-out proposals aimed at specific segments and with a clear conceptual value. Its work philosophy is based on the premise that not every market requires the same square footage, and that there is room for products with identity, functionality, and purpose. With Aristone, Manad is not just launching a building, but rather proposing an urban vision that seeks to revitalize Fernando de la Mora Sur, combining commercial development, affordable housing, and architectural quality in a single project. Ultimately, this is a structural contribution to an expanding city that needs new habitable central areas to sustain its growth. If you'd like to receive more information, please complete the following form and a developer representative will contact you:

On Tuesday, June 3, the groundbreaking ceremony took place for Premier Yacht, a new residential development that seeks to redefine high-rise living within the exclusive setting of the Lambaré Yacht and Golf Club. Conceived with an architecture inspired by the fluidity of water and its balance with nature, this project marks the debut in Paraguay of the Argentine construction company BigSleepy Construcciones, in partnership with the local developer SIMPLE Desarrollos Inmobiliarios. Located at the corner of Avda. del Yacht and Profesor Manuel González, the Premier Yacht building presents itself as a unique proposal for those seeking a green living experience, with privileged views of the Paraguay River, the golf course, and an established residential setting. More than just a complex of apartments, the project was conceived with the intention of transforming the experience of a single-family home into a vertical format, focusing on an architecture that prioritizes spaciousness, natural light, and a direct connection with the surroundings. The Yacht Zone, one of the most developed urban centers in Lambaré, offers a complete ecosystem for sophisticated living. The Paraguayan Yacht and Golf Club—currently managed by Marriott International—contains tennis and golf courses, renovated restaurants, top-notch schools like SEK, 24-hour supermarkets, and immediate access to the Costanera Sur, connecting residents to Asunción in just minutes. In addition, future initiatives such as the Lambaré Health Park will provide a new green space just a short distance from the building. The design, by Argentine architect Walter Loscocco, is characterized by curved lines and a formal language that breaks with the traditional schemes of the local market. The structure blends into the landscape with a footprint that occupies only 35% to 40% of the site, leaving more than 60% of the property dedicated to green areas and outdoor amenities. The project includes units distributed between the first and tenth floors. From the second to the tenth, four typologies are repeated: two facing the front (A and B) with direct river views and three bedrooms, and two facing the rear (C and D) with side balconies, two bedrooms, and views of the golf course or the wooded surroundings of Lambaré. The two-bedroom units are 140 m², while the three-bedroom units are 170 m². The first floor, meanwhile, will feature larger terraces and an even more generous floor area. As for common areas, Premier Yacht will include a ground-floor pool, a gym, a multipurpose room for more than 80 people, children's playgrounds, walkways, pergolas, and—as a star amenity—a nine-hole mini-golf course located on the terrace, combining recreation with cutting-edge landscaping. Beyond aesthetics and technical specifications, the project follows a clear philosophy: experiencing the space. According to the architect himself, "a home must be lived and felt." This concept permeates every design choice: from the large openings to capture natural light to the interior layout of the spaces, designed to provide the comfort and privacy that characterize a home, now in a higher-rise. With this groundbreaking, the commercial launch of the project is official, and some pre-sales have already been completed. Interested parties can currently access financing plans with a 20% down payment and interest-free installments during construction. Bank financing is also available in the future with the construction period is expected to be 26 months. Premier Yacht is the result of a collaboration between SIMPLE Desarrollos Inmobiliarios, a Paraguayan developer with a track record in horizontal housing and participation in various projects, and BigSleepy Construcciones, an Argentine firm with more than three decades of experience in civil and industrial works. This partnership reflects a synergy between local market knowledge and an internationally consolidated construction vision. SIMPLE Desarrollos Inmobiliarios, founded in 2016, not only develops its own projects but also manages third-party properties and participates in financial instruments linked to the real estate sector. Its objective is clear: to create high-quality products with a long-term vision that generate attractive returns and respect the environment. BigSleepy Construcciones, led by architect Walter Loscocco, has built more than ten buildings in Buenos Aires, characterized by its commitment to quality, functionality, and innovation. With Premier Yacht, it takes its first step in Paraguay, in what it plans to expand regionally and also includes developments in the United States. The development of Premier Yacht comes at a time when Lambaré is consolidating its identity as a vibrant city, attractive for new developments and boasting a rapidly expanding urban infrastructure. The combination of nature, connectivity, services, and architectural quality positions this project as a distinct offering in the Paraguayan real estate market, with the potential to set a new standard in the area. Premier Yacht is not just an apartment tower: it's a statement of principles about how the city of the future can be inhabited, without sacrificing greenery, quality of life, or connection with nature. A new way of living in Lambaré is already underway. For more information, please complete the following form and the developer will contact you:

On Friday, May 30, RIZ Desarrollos Inmobiliarios held the groundbreaking ceremony for PORTA 03, its third project in the PORTA residential development line. The event took place on the development's own property, located on Las Mercedes Street near Santa Margarita, in the Campo Grande neighborhood of Luque, and was attended by executives, strategic partners, and collaborators of the firm. With this new launch, the developer reaffirms its presence in an expanding area, which combines proximity to Asunción's main urban corridors with access to essential services for daily life. The location of PORTA 03 responds to a positioning strategy that seeks to capitalize on Luque's sustained growth as a natural extension of Asunción's corporate center. The project is located just three minutes from the International Tennis Club (CIT) and eight minutes from the corporate center, home to a significant number of offices, banks, and shopping centers. Furthermore, its immediate surroundings feature pharmacies, supermarkets, educational institutions, financial institutions, and social clubs, making it a highly attractive location for both permanent residents and investors interested in rental properties. PORTA 03 is conceived under the motto "Your gateway to the modern lifestyle" and targets a young, professional, urban audience seeking compact, well-located, and functional housing solutions without compromising quality or design. The building will feature 70 apartments spread over seven levels, organized into three main types: 30 m² studio apartments, 38 m² one-bedroom apartments, and 41 m² one-bedroom apartments, with prices starting at USD 34,440. The architectural design of PORTA 03 prioritizes interior functionality and the integration of common spaces. Particularly noteworthy are the amenities, conceived as an extension of the contemporary lifestyle. These include a pool with a sundeck and panoramic views of the cities of Luque and Asunción, a heated barbecue area, a coworking space, a gym, and a laundry area. These spaces were specifically designed to meet the needs of today's urban user, with an emphasis on visual spaciousness, efficient circulation, and the connection between the private and communal spaces. The project will be developed by BCN Construcciones, a Barcelona Group company with over 13 years of experience in residential and commercial projects in the Paraguayan market. Technical supervision will be carried out by Gabinete Técnico (Gabitec), a firm that has also overseen previous RIZ projects, ensuring quality standards and schedule compliance. "With PORTA 03, we continue to consolidate our offering: safe, modern real estate products with attractive profitability for our clients, while meeting delivery times, quality, and after-sales service, just like previous projects," said Hugo Ríos, director of RIZ. RIZ offers various financing plans, including zero-down payment options and fixed installments, allowing early project entry. A standard plan with a 20% down payment and installment payments during construction is also available, as well as a direct financing plan for up to 10 years. The developer also maintains strategic partnerships with banks for those who prefer access through traditional mortgage loans. The choice of this format is due to the strong performance of PORTA 01 and PORTA 02, where RIZ not only recorded high occupancy but also a high level of repurchase in PORTA 03. This continued public confidence is partly explained by the company's comprehensive approach, which not only develops and builds, but also supports investors throughout the asset's entire lifecycle. In this sense, RIZ has two complementary business units. The first is Zilo, its property management company, responsible for managing rentals, ensuring expected profitability, operating the building, and optimizing expenses. This structure allows investors to offer a turnkey product, eliminating management friction and facilitating a sustained return. The second unit is the in-house furniture division, which designs and fully equips the apartments according to the project's original renderings. This division offers different packages, from basic equipment for Airbnb-type operations to more comprehensive proposals for long-term residential use. RIZ's philosophy is based on offering products that integrate functional design, modern services, affordable financial solutions, and professional after-sales service. This combination has allowed it to consolidate a solid offering within the compact housing segment, a niche that continues to gain prominence in Paraguay's urban context. The firm plans to continue its expansion with new projects that replicate this model in high-growth areas, focusing on an orderly, accessible urban development adapted to changes in the way we live and consume in the city. Complete the form to receive more information about PORTA 03 and the developer will contact you:

When a property remains on the market for months without any specific transactions being closed, the most common diagnosis is usually a superficial one: "the market is slow." However, this statement, although partly true, does not alone explain why some similar properties sell and others do not. The reality is that behind every stalled transaction is a combination of factors operating simultaneously—economic, psychological, technical, and strategic—that often go unnoticed by the owners. Below, we break down, one by one, the most common reasons why a home fails to sell in Paraguay today. This isn't meant to simplify, but rather to show the real complexity of a decision involving money, emotions, and lost opportunities. 1. The Price: Between Affective Memory and Market Reality In Paraguay, as in many emerging markets, the average homeowner sets their home price subjectively. They calculate how much it cost to build, how much they invested in expansions, how much they "think" their neighborhood is worth, and often, how much they would like to receive to buy something else. But the market doesn't pay for memories or expectations. It pays for perceived and comparative value. In a context of low mortgage penetration and reduced liquidity—especially for mid- to high-priced properties—listings that fall outside the market simply don't generate interest or traffic. They become invisible, even if they are active on the most relevant portals. 2. The Strategic Error of the Entry Price A less visible—but equally damaging—mistake is what's known as "miscalibrated entry pricing ." That is, entering the market with a high price with the intention of "negotiating later." This common practice often backfires. In today's digital environment, where searches are filtered by price range, square footage, and area, an overpriced home not only receives fewer clicks, but is often excluded from searches altogether. And by the time its price finally drops, it has already lost traction and trust. The market has a memory: a property that has been listed for 120 days without any activity is marked as "problem" or "last option," even if it is later adjusted correctly. 3. Aesthetics: When Photos Don't Sell The first visit today doesn't happen at the property, but on a cell phone. And if the photos don't convey clarity, order, and warmth, the potential buyer won't move on to the next step. In the digital environment, the image doesn't just accompany the product: it is the product, at least in that first split second when it's decided whether it's worth digging deeper. Often, homeowners don't invest in professional photography because they believe it "doesn't make a difference." But the data tells us otherwise. According to the National Association of Realtors (NAR), 87% of buyers find photos the most useful resource when evaluating properties online. And a PhotoUp study showed that listings with professional photography receive up to 61% more views than those with low-quality images. In the mid-to-high-end segment, where prices hover around USD 200,000 or more, not using professional photos is like posting a premium car without washing it. Not only does it detract from its value, but it also conveys sloppiness and neglect. Added to that, the lack of ambiance (staging), empty rooms or outdated decor create an emotional disconnect : the house does not project the lifestyle the buyer is seeking to achieve. 4. Land, Typology and Functional Obsolescence Many homes built 15, 20, or even 30 years ago were designed with a spatial logic that no longer fits contemporary living styles. Large social areas—such as formal living rooms and separate dining rooms—were prioritized, while bedrooms were left behind in terms of surface area and functionality. Bathrooms were often small, with poor ventilation and no storage space. Walk-in closets, if they existed, were minimal or reserved exclusively for the master suite. Kitchens were generally closed, conceived as service areas with no integration with the rest of the house. The idea of versatile spaces, such as a desk or home work area, was practically nonexistent. Garages also followed another paradigm: they were designed for smaller vehicles, without taking into account the growth of the vehicle fleet or the simultaneous use of multiple vehicles by the same family. Furthermore, structural design used to be fragmented into multiple levels—stairs, slopes, mezzanines—which today are difficult to access or adapt to new family dynamics, especially when older adults or young children are present. In technical terms, this translates into functional obsolescence: not because the property is deteriorating, but because it no longer meets current usage expectations efficiently or comfortably. Habits have changed: today we seek integration, natural light, cross-ventilation, connected spaces, usable surfaces, and a fluid everyday experience. 5. Location: Is Your Neighborhood What It Used To Be? In the seller's mind, the neighborhood often retains the prestige it had 10 or 20 years ago. But the market is changing. Neighborhoods that were once considered "well-located" may now be overcrowded, poorly connected, unsafe, or have aging infrastructure. Furthermore, new, expanding areas can offer more modern, better-connected alternatives, lower prices per square meter, and greater potential. Competition shifted, and the owner didn't always realize it. 6. Sales Strategy: Who's Telling the Story? A key point: selling a property isn't about listing it. It's about building a strategic narrative around it. What you communicate, how you present it, why it's relevant to that specific buyer profile. Is it designed for a family? An investor? An expat? Everyone is looking for something different, and the message must be tailored. Many properties don't sell simply because they're poorly positioned in the market. And that's a strategic error, not a product error. 7. The Human Factor: Are You Really Prepared to Sell? There is something that no advisor, architect, or appraiser can solve without starting with the owner: the emotional willingness to close a cycle. Many sales fail because, deep down, the owner doesn't want to sell yet, or isn't ready to let go of that part. This manifests itself in subtle ways: Not responding in time Reject reasonable offers Cancel visits at the last minute Demanding excessive conditions The emotionality of selling is real. A house isn't just a possession: it's a symbol, a memory archive, an extension of the self. And a cycle doesn't just close. 8. Wrong Channel: When the Problem Isn't the House, But Who's Telling It Not all properties sell equally, and not all channels are suitable for all types of properties. Selling a USD 300,000 family home is not the same as marketing a USD 65,000 investment unit. Each property requires a tailored strategy, its own language, and a specific audience. Listing a home on the wrong channel can result in many views... but no calls. If the portal or platform doesn't reach the right buyer profile, visibility becomes noise. The same thing happens when a mid- or high-end property is advertised without a narrative or aesthetic: it loses appeal before it's even considered. Who represents you also plays a role. A real estate agency specializing in volume won't necessarily know how to market a property with outstanding architecture or unique attributes. And an agent who lacks time or motivation won't adequately defend the property's value. A good house that's poorly presented, poorly advertised, or poorly advised is unlikely to sell. Because in today's market, it's not enough to be visible: you have to be well positioned. And for that, the channel matters as much as the product. Your house not selling isn't a punishment from the market. It's often a mirror that reflects all the inconsistencies in the offer: a price that doesn't reflect the real value, a sloppy presentation, a poorly defined strategy, or an unconscious intention to not close the cycle yet. The real estate market doesn't punish: it responds. And if it doesn't respond, you have to read it more intelligently. Selling well isn't about luck; it's about preparation. And above all, it's about being honest with yourself.

HQ is establishing itself in Asunción with an office model that breaks with traditional norms, offering turnkey solutions for a market increasingly oriented toward flexibility, efficiency, and scalability. HQ's entry into the Paraguayan market represents much more than the arrival of an international coworking brand. It represents a structural shift in the way we think about workspace, aligned with global trends in flexibility, operational efficiency, and professionalism. This proposal, backed by the experience of IWG—the leading British group in office solutions with more than 4,000 locations in 120 countries—is being established in the Automotor Center Building in Asunción, partnered with Automotor and Steromar , and operated locally by Steromar, a firm with a track record in the management and development of corporate spaces. Martín Silva, CEO South America IWG PLC The Automotor Center Corporate Building, located on Avenida Artigas, was the chosen location for this first HQ headquarters in Paraguay. This is no small choice: the building was a pioneer in consolidating a new corporate hub in the city, anticipating the real estate development that is now beginning to take shape in this area, with projects such as GoTower, Distrito Perseverancia, and growing public and private investment. Since its opening in 2020, the Automotor Center has housed technology companies, professional studios, and institutions that value its strategic location, just 10 minutes from Asunción's main neighborhoods and with direct access to the Costanera. The incorporation of HQ complements this ecosystem with an innovative proposal, designed to respond to the new dynamics of hybrid work and the needs of an increasingly demanding market. HQ offices are designed as turnkey solutions. In contrast to the traditional office rental format—which involves long-term contracts, high warranties, renovation work, furniture acquisition, and ongoing operational management—this model offers a comprehensive service, with fully equipped infrastructure, flexible contracts, and zero initial investment. Everything is set up so companies can simply arrive, settle in, and begin operating without wasting time or resources on logistical issues. The approach aims to facilitate the start-up of medium-sized companies, many of them international, seeking efficiency, scalability, and professionalism from day one. The spaces offered include 30 private offices ranging in size from 8 to 50 m², with capacities from 2 to 12 workstations. Currently, 600 m² are available, which can be adapted to the needs of expanding companies or those with distributed teams. The cost of an office starts at approximately USD 179 per month, with prices varying depending on the location within the building, brightness, privacy, or panoramic views. All contracts are flexible and tailored to the client's needs, with options from one month to longer periods, ideal for companies in transition or in the market testing phase. Offices can be rented individually or in combination, allowing a single company to occupy several adjacent units if it needs to scale quickly. This modularity makes it easier for companies to start with a small footprint and, as they add staff or consolidate operations, expand their presence within the same space without complications. In addition to the physical space, HQ offers associated services that reinforce its value proposition. High-speed internet access, the use of fully equipped meeting rooms, printing options, and cafeteria services are part of the all-inclusive package, along with electronic access control and on-site parking. The attention to detail, quality furnishings, air conditioning, and panoramic views from the rooftop dining area enhance the daily experience of those who choose this location as their workplace. A key element of this proposal is virtual offices, which allow foreign companies to have a valid fiscal address in Paraguay, receive correspondence, and complete all the legal procedures necessary for incorporating a company without having to rent a physical space from the outset. This solution, particularly useful in the early stages of expansion, has attracted interest from several sectors, including the real estate sector, which often requires space for small teams during market exploration or operational setup phases. HQ also adapts perfectly to new forms of work organization. As the hybrid model—combining physical presence with remote work—becomes established, companies are increasingly considering the possibility of decentralizing their operations and bringing workspaces closer to the areas where their employees live. This structural change in corporate culture favors the emergence of alternative business hubs to the traditional financial center, and the Artigas corridor is emerging as one of the areas with the greatest potential for this type of development. With this opening, Asunción not only adds a new international brand to its corporate ecosystem, but also takes a step forward in consolidating more flexible, accessible office models that are prepared for today's challenges. HQ offers an environment where infrastructure is no longer a concern, and companies can focus on what truly matters: developing their businesses, growing, connecting with new markets, and generating value from day one. For more information, please contact Architect Paola Arias, Steromar's commercial manager, at +595 984 645877 or visit the website www.steromar.com.py .

Encarnación is experiencing a period of consolidation as one of the most active cities in the Paraguayan real estate market. The advancement of new residential developments, the growth of its urban infrastructure, and the sustained arrival of investors and residents—both local and foreign—are shaping a new urban identity. In this context, the continuity of projects that have already demonstrated concrete results takes on special importance. Torres Bolik II, developed by the Barcelona Group, is presented as a direct response to this demand: a solid, modern residential offering focused on quality of life, designed for those who choose Encarnación as a place to live or invest with a long-term perspective. Located in one of the most privileged areas of Encarnación, Torres Bolik II is located on the city's most valued axis: the main entrance and the waterfront. The setting combines tranquility, greenery, and direct connectivity to the city's key points. Just a few blocks away are the new waterfront shopping center, the Savoy Hotel, and other iconic hotels. This neighborhood has established itself in recent years as one of the most desirable areas to live, partly due to its proximity to the Paraná River and its residential atmosphere. The tower is strategically located where each unit has a direct view of the Paraná River. This decision was no coincidence: it answers one of the most frequently asked questions by buyers in Encarnación. In this case, all apartments have guaranteed views of the river, which clearly differentiates them from other offerings on the market. Torres Bolik II consists of 59 apartments, distributed in one-, two-, and three-bedroom units. The one-bedroom apartments, measuring 46 m², are especially attractive to young couples, professionals, and students looking for a first home or a solid investment in a location with potential for appreciation. The two-bedroom units are available in two versions: one measuring 64 m² and the other 77 m², both with efficient layouts and well-designed spaces. The upper floors contain the only two three-bedroom units, each measuring 148 m². One of these has already been acquired during the pre-sale phase. The common spaces were designed to add value to everyday life. The tower will include a large pool, which will be the largest among the city's residential buildings. It will also feature a separate whirlpool area, a fully equipped gym, a sauna, and heated barbecue areas with 180-degree views of the river. A coworking space will also be incorporated, in line with new ways of working that demand comfortable and functional environments for professionals who opt for remote or hybrid work. As in the first tower, landscaping will take center stage, with gardens and vegetation integrated throughout the perimeter of the building. The idea is that contact with nature will not be limited to the view from the balcony, but will be an everyday experience. The design was led by architect Keiji Ishibashi, who was also responsible for the original Torres Bolik I project. Its continuity in architectural direction reflects the intention of preserving the coherence between both stages of development, while clearly adapting to current demands. This new tower prioritized more contemporary lines, a greater presence of glass to guarantee open views, and a more functional internal layout. Unlike the previous tower, where some units did not have a direct view of the river, this was a requirement from the beginning of the project in Torres Bolik II. The intention was clear: for each owner to have a direct connection with the natural surroundings of Encarnación. The development is being led by Grupo Barcelona, a company that has consolidated its presence in the real estate market with more than 500 apartments delivered between Asunción and Encarnación. Its approach centers on building long-term relationships with buyers, rigorous delivery deadlines, and a development model that prioritizes trust. Many of the current buyers have already invested in the group's previous projects, reflecting a high level of satisfaction and loyalty. One of the group's fundamental pillars is construction through its own company, BCN Construcciones, which allows it to maintain full control over quality standards at all stages of the project. This construction company not only executes the group's own projects but also works on third-party projects in the hotel, corporate, and real estate sectors. This integration guarantees continuity, compliance, and visible long-term results. In fact, Torres Bolik I, delivered more than ten years ago, remains in excellent condition, thanks in part to the management that the group directly performs on the buildings it develops. In a context where Encarnación continues to grow as an investment and residential hub, projects like Torres Bolik II consolidate a way of doing things based on planning, functional architecture, and commitment to the final product. It's not simply about erecting a building, but rather offering a project that delivers on its promise and provides real value to those who choose to live or invest in the city. For more information, you can contact Grupo Barcelona at +595 982 801000 .

From elevated urban highways to the duplication of strategic routes, investments in road and urban infrastructure seek to modernize Greater Asunción, improve mobility, and open up new opportunities for economic and residential development.

With more than 900,000 square meters under development and an investment of nearly USD 350 million, Paraguay's shopping center industry is accelerating its transformation into multifunctional urban centers, decentralizing investment and generating new economic opportunities throughout the country. Plaza Mariscal, el espacio abierto que complementa la propuesta comercial del Shopping Mariscal Yesterday, the Mariscal Convention Center hosted a key event for the country's retail sector: "The Development of the Shopping Center Industry ," organized by the Latin American Chamber of Shopping Centers (CLICC) and the Chamber of Shopping Centers of Paraguay (CCPY). The event brought together developers, operators, strategic partners, and international experts to analyze the present and future of an industry undergoing rapid transformation and growth. Paraguay is currently experiencing an unprecedented wave of expansion in the sector, with more than 912,000 square meters of construction planned for shopping centers in different regions of the country, of which 150,000 square meters correspond to Gross Leasable Area (GLA). This expansion is accompanied by an estimated investment of nearly USD 350 million, reflecting a dynamism that transcends the capital and reaches cities such as Encarnación, Ciudad del Este, Pedro Juan Caballero, Limpio, San Lorenzo, Itauguá, and Mariano Roque Alonso. Proyecto de Plaza Norte en Limpio actualmente en construcción The decentralization of economic growth is one of the most notable features of this new era. Industry is no longer limited to Asunción, but aims to generate new commercial hubs in areas that have historically been marginalized by formal retail development. This trend not only drives private investment but also demands improved urban infrastructure from the public sector. During the meeting, the CCPY presented an ambitious overview of the sector, highlighting that this industry plays a key role as a driver of urban transformation, job creation, and economic formalization. It is estimated that, during the execution of the projects, between 7,500 direct and indirect jobs will be created, and once operational, each shopping center will be able to support between 300 and 800 formal jobs, not including the ecosystem of complementary suppliers and services. Distrito Perseverancia, en ejecución en Asunción, se posiciona como el mayor desarrollo urbano del país con más de 245.000 m² Among the flagship projects presented are the expansion of del Sol Shopping (with a total area of 99,720 m² and 35,620 m² of commercial space), the Central Mariscal in Asunción, which will adopt a mixed-use model integrating residences, offices, and restaurants, and the Perseverancia District, which with 245,900 m² is positioned as the largest development underway in the country, combining commerce, green spaces, and urban design. Other developments such as Shopping Mariano, Paseo Guaraní, Shopping Costanera, and Dubai by Pedro Juan Caballero reflect the growing regional diversification of the industry and its ability to adapt to different territorial and demographic dynamics. One of the most discussed areas was the transformation of the traditional shopping center concept toward more comprehensive models. New developments are no longer conceived exclusively as shopping centers, but as multifunctional urban centers where commerce, medical services, education, sports, entertainment, housing, and gastronomy converge. This evolution responds both to changes in consumer habits and to the country's urbanization process. In this context, it was emphasized that the growth of formal retail not only expands the commercial offering but also raises the standards of consumer experience and strengthens the sector's competitiveness in the face of new challenges. Furthermore, the interest in mixed formats and the arrival of new international brands open a window of opportunity to deepen the penetration of formal retail in Paraguay, especially in areas where it is still low. Central Mariscal, actualmente en construcción en Asunción, integrará residencias, oficinas y espacios comerciales bajo un concepto de usos mixtos. However, the sector faces significant structural challenges. These include excessive bureaucracy, long project approval times, a lack of regulatory clarity, and insufficient road infrastructure, particularly in emerging areas. For industry leaders, these weaknesses do not represent a definitive obstacle, but rather an opportunity for the public and private sectors to work together to close historical gaps. Finally, it was emphasized that the sector's projected growth is supported by a dual phenomenon: on the one hand, changing consumer habits, with a growing preference for safe and well-designed spaces; and on the other, urban migration, which is driving demand for comprehensive commercial spaces in areas previously considered peripheral. The event not only consolidated the role of the CCPY and CLICC as strategic articulators, but also made it clear that the shopping center industry in Paraguay is preparing to take on an even more prominent role in the country's urban and economic development. The future of national retail is no longer measured solely in square meters, but rather in its ability to build community, revitalize cities, and generate sustained economic and social value.

By José Carlos Palacio, Head of Administration and Finance at Paraguay Sotheby's International Realty

Giuseppe Cipriani, CEO de Cipriani In a world where immediacy and unlimited access to goods and services have diluted many concepts of exclusivity, speaking of truly exceptional experiences has become an art reserved for those who understand that true luxury lies not in ostentatiousness, but in authenticity, humanity, and meticulous attention to detail. This is the vision that has guided the Cipriani family for generations, a legacy that Giuseppe Cipriani leads today with the same passion that led his grandfather to open the legendary Harry's Bar in Venice in 1931. Since then, the Cipriani brand has transcended the boundaries of traditional hospitality. What began as a small bar in Piazza San Marco is now synonymous with a lifestyle that understands elegance as a form of respect for others, not an exercise in ostentation. This vision has been embodied in restaurants, hotels, residences, and iconic spaces in cities such as New York, Dubai, Monte Carlo, Milan, and Hong Kong, and continues to expand with new projects that aim to go beyond impressing: they seek to transcend. Casa Cipriani Milano For Giuseppe Cipriani, true luxury is, above all, a genuine act of service. A concept that goes beyond aesthetics and finds its greatest expression in small gestures, those invisible details that transform a space into a memorable place. In his view, excellence is born from the natural way in which the team interacts with guests. In an increasingly standardized global market, where responses seem programmed and services automated, Cipriani defends the importance of preserving the authenticity of human contact. Hospitality, he says, is an art that must be felt, not executed like a script. The Cipriani philosophy finds its essence in a subtle, almost imperceptible balance between the elements that make up a memorable experience. Every detail is carefully orchestrated: the exact proportion of the spaces, the harmony of the materials, the delicacy of the aromas, and the way the light gently bathes each room are as important as the warmth of a genuine smile when welcoming guests. A space should not impose itself or overshadow those who inhabit it; its true mission is to frame and elevate shared moments, allowing people to always be the protagonists. Perfection is not born from grandiloquent gestures, but from meticulous attention to the small details that transform the ordinary into the extraordinary. From the purity of the air and the absence of overpowering aromas to the precise height of tables and chairs that facilitate closeness and conversation, every decision is geared toward fostering human interaction. An overly large table or an oversized glass not only disrupts the aesthetics of the space, but also disrupts the harmony of encounters. In Cipriani spaces, the design never seeks to be the centerpiece, but rather a subtle setting where emotions, encounters, and conversations flow naturally. Rather than dazzling, these environments are conceived to be experienced, remembered, and, above all, felt. For the Cipriani family, creating exceptional spaces goes far beyond architecture or interior design; it focuses, above all, on the human experience. This philosophy, passed down from generation to generation, finds one of its pillars in a teaching that Giuseppe Cipriani holds dear. His grandfather used to say that, in a room, no matter how beautiful, you spend more time with the light off than on. And it is precisely in those moments, when the visible disappears, that what is truly important becomes meaningful: a comfortable bed, sheets of the highest quality, subtle and enveloping aromas. When the light goes out, the room ceases to be a stage set, and what remains is the feeling of absolute well-being. This vision is realized today in one of the brand's most ambitious projects: Cipriani Resort, Residences & Casino in Punta del Este. Conceived as a tribute to the history of the iconic Hotel San Rafael, this development seeks not simply to replicate a glorious past, but to reinterpret it through the timeless values of elegance and simplicity. With architecture inspired by classic lines and meticulous attention to every detail, the project seeks to create not only a physical space, but an emotional legacy. The project's first phase includes a luxury oceanfront hotel with 64 rooms, haute cuisine restaurants, the first Cipriani casino, and an exclusive beach club. The second phase will include 120 additional suites and 68 residences, designed to offer some of the most spacious and refined residential spaces in South America. Each of these spaces was designed with the same principles that guide the brand's hospitality: comfort should not be a fleeting luxury, but a constant that accompanies the lives of those who inhabit every corner. This project stands out both for its exceptional hospitality and service offerings, as well as for the architectural innovations that mark a turning point in the Punta del Este real estate market. For the first time, the city's urban planning regulations allowed for heights exceeding 90 meters, resulting in residences with privileged panoramic views and interior spaces of a magnitude uncommon in the region. Each apartment has been designed with floor-to-ceiling heights of between 3.40 and 3.50 meters, well above the city's average of around 2.60 meters. This decision not only provides a sense of greater freedom and light, but also elevates the quality of life for those who live in these spaces. Furthermore, the residential units begin at a height higher than most buildings in the area, ensuring unobstructed views of the ocean and Punta del Este's iconic landscapes. Cipriani Resort, Residences & Casino Punta del Este Giuseppe Cipriani knows Punta del Este intimately, not from the distance of an observer, but from the experience of having made it his home for almost three decades. This direct connection with the culture, rhythm, and essence of the place has allowed him to genuinely interpret what it means to live in this environment. In this sense, the project not only recovers the splendor of a historical icon but also proposes a new way of experiencing Punta del Este, balancing modernity and tradition, exclusivity and openness. A fundamental part of this vision is the Cipriani Academy, an institution that will open its doors in 2026 near the resort. Conceived as an international hospitality training center, this academy will not only train the team that will work on the project but will also contribute to raising service standards throughout the region. It is an investment in human talent and in preserving a philosophy of life that understands that true distinction lies in the way one cares for others. In a market where many developments strive for immediate spectacularity, Cipriani opts for permanence. Architecture can be impressive, but if it's not accompanied by authentic service, a profound respect for detail, and a genuine commitment to people, it soon loses its value. The grandeur of a space, according to Giuseppe Cipriani, is not measured by its scale, but by the emotional imprint it leaves on those who experience it. This vision has also sparked growing interest in Paraguay. Paraguayans' long-standing relationship with Punta del Este and their fondness for Playa Brava beach have found in this project an investment and enjoyment opportunity that goes far beyond the conventional. More than acquiring a property, it's about becoming part of a carefully designed lifestyle. The area where the Cipriani project is currently located has been a meeting point for this community for decades, and even boasts a symbolic space: Plaza Paraguay. It's not just about acquiring a property, but about being part of a carefully designed lifestyle. The residences are not merely physical spaces, but settings for experiencing memorable moments in an environment of absolute privacy, comfort, and beauty. When reflecting on the spaces that will define the next era of real estate excellence, the vision is oriented toward environments that transcend the functional and become true universes of experience. These spaces have evolved significantly over the years, transforming not only the architecture of hotels and residences, but also the concept of amenities, which today stand as essential components of residents' lifestyles. In projects like Cipriani Residences Punta del Este, this evolution is embodied in a range of services and spaces that until recently were unthinkable in residential developments. Residents acquire much more than a property: they access an unprecedented ecosystem of wellness and entertainment. Pools surrounded by private cabanas, landscaped terraces inviting relaxation, a holistic spa with a sauna, steam bath, and treatment rooms, and a state-of-the-art fitness center with Pilates and yoga studios redefine the concept of quality of life. Casa Cipriani New York These experiences are complemented by squash, pickleball, and paddle tennis courts, a screening room, library, game room, art and podcast studios, and even a bowling alley, creating a comprehensive and sophisticated lifestyle. All of this is complemented by high-end services such as high-speed internet, pet care assistance, housekeeping, and personal trainers available to residents. This attention to detail and the creation of complete, self-sufficient environments is what distinguishes the developments of the future. It's about going beyond the simple acquisition of a property to offer residents a universe of possibilities, where elegance and convenience blend harmoniously, elevating every aspect of daily life to a level of true exceptionality. Cipriani Residences Miami Thus, in a world where the immediate and the ephemeral seem to dominate, true distinction continues to belong to those who understand that the exceptional is not built in haste or ostentation, but with the patience of those who polish every detail until it reaches perfection. The Cipriani philosophy, forged over nearly a century, is not only a model of hospitality, but a way of understanding life: a reminder that the most valuable experiences are those that transcend the visible and remain in the emotional memory of those who experience them. Along this path, Cipriani doesn't just design spaces; he builds legacies. He doesn't simply build structures; he creates settings where life takes on new meaning. And while the world continues its relentless search for the extraordinary, the answer, perhaps, has always been in the simplest ways: in the warmth of a welcome, in the perfection of a well-achieved silence, and in the certainty that the greatness of a place is ultimately measured by the emotions it manages to evoke.

Paraguay is undergoing a period of transformation that few would have anticipated just a decade ago. On Asunción's main thoroughfares, such as Villa Morra and the corporate district, foreign accents have become a familiar part of the urban landscape. What was once an occasional phenomenon is now palpable evidence of a country that is quietly positioning itself as one of the most attractive destinations in the region, not only for investment, but also for living, raising a family, or enjoying a quieter life with greater freedom. This surge in foreigners choosing Paraguay as their new home is not an isolated phenomenon, but rather the direct consequence of global factors that are reshaping migration flows and investment decisions. In a world marked by political uncertainty, economic instability, and increasing restrictions on individual freedoms, Paraguay presents itself as a safe, accessible, and forward-looking alternative. This new dynamic is not only boosting the local economy but is also redefining real estate market trends, adapting to a more international and demanding demand. The international context plays a decisive role in this trend. The European region is experiencing a complex geopolitical and economic scenario. The aftermath of the war in Ukraine, the escalating inflation that has driven up the cost of living in countries like Germany, Spain, and France, and increasing tax regulations restricting capital mobility have put the financial security of families and large estates to the test. At the same time, Latin America is facing its own turbulence: the prolonged economic and political crisis in Argentina, the high tax burden in Colombia and Peru, and recent regulatory changes in Chile and Mexico have raised alarm bells for those seeking to protect their assets and find more stable environments for their life and investment projects. One of the groups that has contributed the most to this change is digital nomads. Following the COVID-19 pandemic, Asunción established itself as an emerging destination for those seeking a peaceful and affordable place to work remotely. The city has even risen to number 37 on the list of top destinations for digital nomads according to Nomads.com, reaching positions within the top 10 at certain times last year. These new residents, mostly young professionals, initially opt for temporary rentals on platforms like Airbnb or Booking.com, locating themselves near the corporate hub to explore the city. Over time, many of them choose to establish a permanent base in Paraguay, attracted by the ease of obtaining tax residency and the possibility of enjoying a safe, low-cost environment. Some prefer to continue traveling but maintain their Paraguayan residency due to the tax benefits it entails. Others decide to settle permanently, accessing traditional rentals or purchasing apartments in the most desirable areas of Asunción. The "Plan B" phenomenon has also taken on particular relevance. More and more Europeans, North Americans, Argentines, Venezuelans, and even Bolivians are finding in Paraguay a refuge from the instability of their countries of origin. This concept, which refers to the search for a second home or citizenship as a contingency plan, has translated into an increase in the purchase of apartments, houses in gated communities, and even rural areas far from large cities. For many of these foreigners, Paraguay represents not only a retirement or investment destination, but also a space where individual and economic freedoms remain intact. Encarnación, with its proximity to European colonies and its orderly urban expansion, has become one of the most sought-after destinations for this type of foreigner. But not everyone arrives with the idea of a "contingency plan." An increasing number of people are making the conscious decision to move permanently to Paraguay, attracted by the possibility of starting a family in a safe environment with strong cultural roots. According to data from the Directorate of Immigration, in the last year alone, 28,464 residency permits were issued to foreign citizens, of which more than 6,600 were permanent, representing a 6% increase compared to the previous year. Brazilians, Argentines, and Germans lead these statistics, consolidating a migratory flow that continues to grow. This demographic shift directly impacts real estate market trends. The solutions these new residents seek vary depending on their profile and goals. On the one hand, there are those who prioritize security and community living, opting for homes in gated communities or private condominiums with family amenities and green areas. On the other, there are those who seek the practicality of urban living, purchasing apartments in areas such as Recoleta, Villa Morra, Las Lomas, or Santísima Trinidad, with easy access to international schools, shopping centers, and first-class services. Investors, for their part, have found in Paraguay a market with profitability margins that are difficult to match in other countries in the region. Properties still have low entry prices compared to cities like Buenos Aires or São Paulo, allowing for net returns of between 5% and 8% annually. The growing demand for rentals, both in the residential and corporate sectors, offers unique opportunities, especially in high-value areas such as Asunción, Encarnación, and Ciudad del Este. The country's economic and fiscal stability, coupled with a highly competitive tax system with a 10% Corporate Income Tax (CIT) and a 10% VAT, make Paraguay an ideal destination for both those seeking asset security and those seeking long-term profitability. Furthermore, the ease of acquiring property without restrictions, coupled with legal security surrounding private property, has been a key factor in attracting foreign investment. Meanwhile, the local real estate market is adapting to this new reality. Short-term rental projects, driven by platforms like Airbnb, are gaining ground in tourist and corporate areas. At the same time, demand for commercial and office space in strategic areas is growing, accompanying the expansion of new business hubs. Mixed-use developments, which integrate residential, commercial, and corporate spaces, are increasingly attractive to a public seeking comprehensive and modern solutions. The rise of foreigners in Paraguay is, without a doubt, a phenomenon that is just beginning. The opportunities the country offers, both for living and investing, position it as a new center of attraction in South America. And in this context, the real estate market is emerging as one of the major beneficiaries of this change, with growth potential that promises to continue in the coming years.