With terraced balconies on each level, large-scale amenities, and a strategic location across from Shopping del Sol, Matter introduces a bright, open, and sustainable office model to the market, designed to respond to new work dynamics and raise the corporate standard in Paraguay. Yesterday, Consorcio JGL Casatua unveiled Matter, an office tower that seeks to redefine the corporate standard in Paraguay. The project, recognized with the 2025 International Property Awards as Best Office Development in the Americas , is located at the intersection of San Juan XXIII and Dr. Cirilo Cáceres Zorrilla, across from the Shopping del Sol, establishing itself as one of the most strategic points of Asunción's new corporate hub. With 20 floors and AAA status, the building introduces an innovative office concept to the local market that speaks to new ways of working. Matter's conception responds to a profound shift in how we understand workspaces. After the pandemic, it became clear that the traditional, closed, and rigid office had become obsolete in favor of a more open, healthy model that adapts to new work dynamics. With this premise in mind, the project was designed to offer environments that prioritize flexibility and well-being. Each level incorporates terraced balconies and floor-to-ceiling windows, ensuring natural ventilation, abundant light, and 360-degree views of the city. This feature, far from being a simple aesthetic detail, became the building's hallmark and an added value that differentiates it in the Asunción corporate market. This architectural innovation is enhanced by its strategic location. The developers emphasize that the new corporate hub behind Shopping del Sol has established itself as a prime location for a high-quality, designer workspace. Its location across from the shopping center makes it one of the most attractive buildings for companies looking to reduce commute times, increase their networking opportunities, and operate in a dynamic and stimulating environment, in direct contact with food, financial, and commercial services. The design, by Atelier Seizu, is inspired by the rationalism and modernism of 1930s Buenos Aires, reinterpreted with a contemporary ethos. The proposal includes exposed concrete, double-glazed windows with thermal and acoustic insulation, glass railings, and high-precision finishes. The goal was to achieve a sophisticated product that combines excellent materials, energy efficiency, and corporate aesthetics, resulting in a result that transcends the simple office space and is presented as a comprehensive work and meeting space. Matter offers a range of amenities and services that reinforce its position in the premium segment. It features an exclusive double-height entrance hall with state-of-the-art security systems, more than 250 parking spaces with an allocation rate above the market standard, an auditorium with capacity for more than 90 people, and a networking and leisure hub with a communal patio. Among its highlights is a world-class restaurant located on the penultimate floor, with panoramic views of Asunción, designed for high-level meetings and first-class dining experiences. The ground floor includes a commercial space of more than 250 m², while air conditioning will be provided by VRF systems and electricity will be provided by a full-coverage generator. The developers' commitment is also reflected in the choice of materials and construction technologies that are above the local average, with the goal of offering a final product of international quality. Matter will be delivered with complete wet rooms, fully equipped kitchens and bathrooms, raised floors, ceilings with integrated connections, automated curtains, and high-level thermal and acoustic insulation, ensuring an immediate user experience and reducing future adaptation costs. The project also aims to obtain LEED certification, which guarantees sustainability and energy efficiency criteria. The integration of natural light throughout the spaces will reduce electricity consumption, while the selected materials aim to use resources responsibly, ensuring environmental performance above the market average. The offices are being sold in two formats: semi-floors averaging 250 m² with six parking spaces included in the price, and full floors of between 450 and 550 m² with twelve parking spaces. Prices for the semi-floors start at USD 950,000. The marketing plan includes a minimum down payment of 20% and interest-free financing over the 48 months of construction, which begins in March 2025 and has an estimated term of four years. A distinctive aspect of the project is its operational management system. Matter's administration and maintenance team will ensure the building is kept in perfect condition at all times, prioritizing prompt response to any requests from tenants or owners and ensuring a consistently first-class experience. This service philosophy complements the architectural quality with an operational standard aligned with international best practices. The project is being developed by the JGL Casatúa Consortium, comprised of Jiménez Gaona Lima and Casatúa, a partnership that has already consolidated projects such as Casa M, Met Lomas, Met del Sol, Cosmopolitan, and Artemio. Matter represents the sixth joint development, reaffirming the consortium's ability to offer high-end real estate products. The collaboration with Atelier Seizu, a trusted architectural partner, reinforces this commitment with a design that balances innovation, flexibility, and corporate aesthetics. On the urban level, Matter is located in a strategic area of the new Asunción corporate district, across from the Shopping del Sol and surrounded by gastronomic, financial, and commercial services. The location offers advantages in accessibility, networking, and visibility, reinforcing its appeal for companies looking to reduce commute times and operate in a dynamic and connected environment. With this proposal, the Paraguayan office market incorporates a project that combines architectural innovation, large-scale amenities, and a conscious approach to sustainability. Matter not only adds an office building to the city's skyline, but also introduces a new paradigm for how workspaces should be conceived: flexible, bright, integrated with the outdoors, and designed to elevate the quality of life of those who inhabit them.

In the Paraguayan real estate market, Gustafson & Asociados has been involved in pioneering projects that have not only transformed the urban landscape but also the way life is conceived in buildings and condominiums. Nathaly Gustafson, in addition to her role in marketing through Paraguay Sotheby's, leads the administration of all the firm's developments through MAJUBE SA, a structure created specifically to ensure the quality of the projects remains intact over time. MAJUBE's relevance lies in two key aspects: it is a company created to manage solely and exclusively the buildings developed by Gustafson, which allows it to count on the logistical support of the construction and development company itself, and with a work team made up of people trained within the company, who have in-depth knowledge of each building and are fully committed to the quality of the service they provide. In this article, Nathaly shares her approach, lessons learned, and recommendations on how professional, transparent, and proactive management can make the difference between a building that ages gracefully and one that loses value over the years. Condominium management is, in essence, the backbone of community life within a building. Its scope extends far beyond the timely payment of bills or the contracting of basic services. It entails comprehensive management that combines two complementary dimensions: operational, focused on functionality and daily maintenance, and administrative, focused on financial transparency, planning, and decision-making. In practice, this means that every task, from verifying the functioning of equipment to managing major investments, must be approached with a preventive approach and a rigorous methodology. Experience shows that improvisation in management ends up being costly, both financially and in terms of quality of life for residents. On the operational level, efficient management doesn't wait for contingencies to arise: it works to ensure they don't occur. This requires implementing preventive maintenance plans that cover everything from electrical systems and water pumps to elevators and generators. The key lies in regularity and strict adherence to schedules. Anticipating a major failure, such as an elevator repair or the replacement of a backup power system, not only saves money but also prevents residents' lives from being disrupted. The ability to respond to unforeseen events is another pillar of the operational area: prolonged water outages, power outages, or structural failures demand immediate and coordinated solutions, with a team available 24/7 to ensure the building continues to operate normally, even under adverse circumstances. The administrative dimension is equally critical, although often less visible to owners. In this area, management focuses on transparency, efficiency, and clarity of processes. The use of integrated administration systems allows for detailed and organized records of each expense, automating the issuance of expense sheets and generating reports that accurately show how each guaraní is invested. This level of detail not only facilitates accountability but also strengthens trust between management and co-owners by eliminating areas of uncertainty or mistrust. A well-designed administrative process establishes filters and authorizations that ensure each payment is properly documented, minimizing the possibility of errors or unclear management. But managing a consortium isn't just about keeping the accounts in order and the services running. Management involves a crucial human component: the ability to mediate, listen, and facilitate agreements between owners with different interests and priorities. In Paraguay, co-ownership regulations for horizontal properties—such as buildings or condominiums—establish the rules for living together and the use of common and private areas. These regulations are mandatory; they must be formalized by public deed and registered in the Property Registry. They involve the intervention of the Municipality, which, within the framework of its urban planning powers, participates in the approval and regulation of these documents. It is common practice to hold a general meeting once a year to present accounts, present financial statements, and define policies for the following fiscal year. In these meetings, management not only acts as a decision-maker but should also act as a technical and strategic guide, presenting proposals that respond to the building's real needs and providing clear information so that co-owners can make informed decisions. In parallel, each consortium appoints a board of directors that functions as a liaison and advisory body. This board represents the owners in overseeing management and evaluating investment or improvement proposals. Fluid communication between the board and management is essential to maintaining coherent actions and ensuring that decisions respond to the collective interest. Experience shows that when management is proactive, proposing improvements and strategies before problems become urgent, the community responds positively and investments are made with consensus. One aspect that makes a difference in management is the strategic vision with which the building is conceived from the outset. When the design and typological composition of the units consider how the complex will be managed, subsequent management is greatly facilitated. Avoiding extreme combinations of typologies—such as mixing studio apartments with luxury penthouses—reduces the risk of conflicts of interest in assemblies and promotes a community with more consistent goals. This initial planning is a competitive advantage that, in practice, translates into more agile and less conflictive management. Aspects such as safe access for cleaning facades and windows, the strategic location of technical rooms so staff can work without interfering with common areas, the choice of durable and easily replaceable materials, or the installation of systems that simplify the inspection and repair of critical equipment are decisions that, although invisible to the buyer at the time of purchase, determine the efficiency and cost of future management. This initial planning not only improves daily operations but also constitutes a competitive advantage that, in practice, translates into more agile, less conflict-ridden, and financially more efficient management. Finally, management plays a decisive role in preserving the value of a real estate asset. A building that receives constant maintenance and periodic improvements can remain competitive in the market, even after decades. The example of the 15-year-old Castavista building, which recently underwent a repaint, confirms this: sustained maintenance not only prevents depreciation but also projects an image of quality that attracts new buyers and reinforces the confidence of current residents. In contrast, poor management can lead to a property losing its appeal and becoming a liability rather than an asset. Properly executed condominium management is a discipline that combines technique, strategy, and commitment. It is work largely invisible to those who enjoy its results, but it is reflected in the quality of life, community harmony, and the economic value of the property. In a market where competition between developments is increasingly intense, the difference between a building that ages gracefully and one that loses its relevance may lie precisely in the way it is managed.

Determining factors and market dynamics that shape real estate appreciation in Paraguay In real estate discourse—whether in sales presentations, press releases, or advertising campaigns—it's common to hear that certain areas "are ideal for investment" because "they will appreciate over time." While this statement may be true, the logic behind real estate appreciation is often unclear. Understanding what factors actually drive a property's value increase is key to making informed decisions and avoiding unfounded expectations. In the Paraguayan market, appreciation of property values isn't the result of a single factor, but rather the interaction of multiple variables. From infrastructure investments to well-executed marketing strategies, regulatory changes, and the establishment of economic hubs, the value of a property is closely linked to the urban, social, and economic context in which it is located. Investment in infrastructure Investment in infrastructure is one of the most decisive factors in real estate appreciation, with an impact felt both in the short and long term. Its benefits can be understood in three interconnected ways: an increase in the property's intrinsic value, an improvement in its commercial appeal, and a strengthening of the urban environment in which it is located. Projects such as highways, paved avenues, public lighting, water and sewage networks, and transportation systems reduce friction in daily life and improve the perceived quality of life. A paved and well-lit street not only improves accessibility and safety, but also expands the universe of potential buyers or tenants, which translates into greater demand and higher prices. Infrastructure also generates a "trickle-down effect": when an area receives new road connections, basic services, or urban amenities—such as parks, educational centers, or healthcare facilities—not only do existing property values increase, but they also stimulate the arrival of new developments, reinforcing the area's status and creating a virtuous cycle of appreciation. Furthermore, this type of project is often perceived as a long-term investment supported by public or private policies, which reduces perceived risk and encourages faster purchasing decisions. In the Paraguayan context, the Héroes del Chaco Bridge is a recent and compelling example. This connection between Asunción and what was formerly Chaco'i—now Nueva Asunción—completely transformed the dynamics of the area. Even before its inauguration, the mere announcement of the project drove up land prices. After its opening, lots that were worth just cents per square meter 15 years ago were quoted at over USD 20/m², consolidating a new front of urban expansion and demonstrating how infrastructure can be the most powerful trigger for appreciation. New corporate and commercial areas The creation of new corporate and commercial areas has a direct and profound impact on real estate valuations, as it not only changes the economic dynamics of an area but also redefines its urban identity and future prospects. The establishment of corporate hubs—whether office buildings, business parks, or innovation centers—increases demand for both commercial and residential real estate in their immediate surroundings. The concentration of companies and workers generates a constant flow of people that boosts consumption, drives the opening of businesses, and increases the need for nearby housing, resulting in sustained increases in prices and rents. Similarly, large-scale commercial developments, such as shopping malls, food courts, or specialized service centers, function as true urban anchors. These facilities not only serve the area's residents but also attract visitors from other areas, raising the visibility and perceived value of surrounding properties. The opening of a high-end shopping center is often accompanied by new investments in hotels, offices, and higher-end residential projects, generating a multiplier effect that transforms the profile of the entire neighborhood. In Paraguay, this phenomenon is exacerbated by a particular reality: most squares and parks are poorly maintained, and a widespread perception of insecurity limits their use, especially in the evening or at night. Poorly maintained equipment, poor lighting, and lack of regular maintenance have reduced their ability to function as natural hubs of community life. This void has been largely filled by shopping malls. In Asunción and other cities, shopping malls are not just places for shopping, but true social gathering places where families, friends, colleagues, and tourists converge. They offer a climate-controlled, clean, well-lit, and monitored environment, providing a sense of security and comfort that open public spaces often cannot guarantee. In countries with a tradition of active public spaces, plazas and central areas fulfill this role; in Paraguay, much of that function falls to shopping malls. The consequences for the real estate market are clear: properties located near a major shopping center—such as Paseo La Galería in Aviadores del Chaco, Shopping del Sol in the Santa Teresa area, or Mariscal López Shopping in Villa Morra—tend to appreciate in value more quickly and steadily than those located farther from these centers. Living nearby means reducing commutes, accessing a safe environment, and having a range of services—food, entertainment, banks, supermarkets, gyms, and even clinics—just minutes from home. For an investor, it means investing in an asset backed by a steady flow of people and the established reputation of the commercial hub, factors that sustain its appreciation over time. New industries and logistics centers The establishment of industrial and logistics centers has a particularly strong impact on real estate valuations, although their rationale is different from that of corporate or commercial hubs. Their impact is based on job creation, the revitalization of supply chains, and the structural transformation of the region. First, these developments cause an immediate increase in demand for land. A large-scale industrial plant or logistics center requires not only its own operational land, but also the presence of suppliers, workshops, service companies, and, in many cases, areas for future expansion. This increases the value of industrial and semi-urban land in the surrounding area and can transform previously marginal areas into strategic investment areas. The impact extends to the residential market. When a production center is built, the need for housing for employees at all levels increases, from operators to administrative and management staff. This population influx exerts pressure on the rental market and on the sale of nearby lots or homes, boosting the appreciation of residential properties. Added to this are the connectivity improvements that often accompany these investments: road paving, access expansion, and installation of water and electricity networks. These projects not only benefit the company or industrial park, but also enhance the value of the entire logistics corridor and increase the competitiveness of nearby properties for various uses. In Paraguay, logistics centers and industrial parks tend to be concentrated in peri-urban areas or satellite cities, such as Limpio, Luque, Mariano Roque Alonso, or along the Route PY02 and PY01 corridors. In these areas, the arrival of meatpacking plants, e-commerce warehouses, and distribution complexes has generated a notable shift in the real estate landscape. Sectors previously considered low-density or of little interest began receiving investment in warehouses, technical offices, and auxiliary services, resulting in sustained price increases and a diversification of land uses. Land that sold for USD 15/m² a decade ago now exceeds USD 45/m² in sectors with direct connections to the modernized route. In the medium and long term, when an industrial or logistics hub consolidates, the area's perception of economic stability is strengthened. This encourages the establishment of banks, service stations, hotels, restaurants, and businesses, transforming what was once an isolated sector into a diversified economic hub with a much more dynamic real estate market. Catalytic megaprojects Catalytic megaprojects—whether real estate, infrastructure, mixed-use projects, or even international events—have a transformative impact on property valuation because they not only physically change the territory but also alter market perceptions and expectations on a large scale. They are called "catalytic" because they trigger processes that transcend their own physical boundaries, generating economic and urban dynamics that reshape entire areas. The construction of a large-scale mixed-use complex, a new airport, a modern river port, a multimodal terminal, or an international stadium can completely redefine the centrality of an area, transforming it into a key hub that didn't exist before. In the short term, these projects generate immediate economic activity: employment in the construction sector, demand for inputs and services, and real estate speculation on nearby land, with prices often beginning to rise even before the project is completed. Once operational, the scope of its impact expands. A new airport or port terminal, for example, not only improves connectivity but also attracts hotels, convention centers, business parks, and residential developments geared toward capturing the new demand from visitors or professionals. A large urban district, such as a financial hub or technology district, concentrates offices, retail, housing, entertainment, and quality public spaces, acting as a microcenter that radiates activity and increases land values within a radius that can extend for miles. In addition to the tangible benefits, catalytic megaprojects provide an intangible but crucial element: a shift in perception. A well-designed and executed large-scale project sends a signal of confidence and long-term vision to the market, reducing perceived risk and encouraging follow-up investment. The spillover effect is multisectoral: improving urban infrastructure, strengthening the area's identity and image, attracting events, tourism, and businesses that previously didn't have the intervention area on their radar. This virtuous cycle, if well managed, can sustain urban appreciation and repositioning for decades. Opening of facilities of high social value The installation of high-value social facilities—such as schools, universities, hospitals, cultural centers, and sports centers—is one of the most consistent and long-lasting drivers of real estate appreciation. These projects not only attract direct users but also transform the urban dynamics of a neighborhood, increasing its appeal and strengthening its identity. First, they act as population attraction centers. The opening of a prestigious school attracts not only students but also families looking to live nearby to reduce commute times and ensure convenience. The same is true of universities and hospitals: in addition to students and patients, they attract teachers, doctors, researchers, and administrative staff, generating a sustained demand for housing and services in their immediate surroundings. Their presence also enhances the perception of quality of life. Proximity to education, healthcare, or culture is a decisive factor in residential decisions, especially in middle and upper-income segments, and translates into a willingness to pay more per square meter. This makes appreciation in areas with these types of amenities more stable and less susceptible to market cycles. In addition to this direct effect, there is an indirect impact on the local economy: the arrival of these facilities encourages the opening of shops, pharmacies, restaurants, bookstores, cafes, and transportation services, creating a more active and safe urban ecosystem. This dynamism enhances the area's reputation and consolidates its appeal to investors, developers, and residents alike. Favorable changes in urban planning regulations Favorable zoning regulation changes can have an immediate and profound impact on property values because they directly alter the rules of the game regarding what can be built, how the land can be used, and what activities are permitted in a given area. Simply put, zoning regulations define the "potential" of a piece of land. If the rules change to allow for greater height, greater building density, or a mixed use that was previously restricted, that land automatically becomes more valuable, even without any physical improvements. This also applies when tax incentives are introduced, setbacks are relaxed, parking requirements are reduced, or areas are integrated into mass transit networks. In many cases, a rezoning can completely transform the profile of a neighborhood. When a previously low-density residential area is opened to high-rise or commercial development, lot values can multiply, as developers identify the opportunity to maximize the new building potential. In Paraguay, these changes have been decisive in the transformation of strategic corridors. Areas such as Aviadores del Chaco and Molas López, which until two decades ago were dominated by single-family homes, became high-density zones thanks to the flexibility in height and use. This regulatory change paved the way for the emergence of large-scale residential towers, hotels, and corporate buildings, boosting the value per square meter and attracting large developers. The case of Molas López is illustrative: the development of taller buildings, accompanied by investments in road infrastructure and the sewage and drainage network, led to a 30% to 50% increase in land values in less than three years, consolidating the corridor as one of the most sought-after areas for residential projects. Favorable regulations not only stimulate the local market: they are also a magnet for foreign capital. International investors often analyze the regulatory framework in detail before deciding to purchase land, and clear, predictable, and development-oriented regulations can make the difference between an area that stagnates and one that becomes a regional investment hub. Conversely, when regulations are tightened or significant restrictions are imposed, the effect can be the opposite: a slowdown in market dynamism and a decline in investment attractiveness. Therefore, monitoring regulatory changes is one of the key tasks for anticipating where the next waves of appreciation will occur. Marketing by the developer Real estate marketing, when executed strategically and sustainably, not only drives unit sales: it can redefine the urban identity of an entire neighborhood and, in doing so, catalyze its appreciation. In the Paraguayan market, there is a paradigmatic case that demonstrates this: the "New Corporate Axis of Asunción" campaign, launched in 2009 by the developer Capitalis. At the time, the company was executing an ambitious plan to build ten corporate buildings within a five-year period, all concentrated in a specific area of the city. Beyond the physical construction, the real masterstroke lay in the narrative. Through media articles, interviews, and promotional materials, the idea was promoted that Asunción was developing a new, modern, premium office hub with international reach. The strategy had a ripple effect: other developers, seeing the commercial potential and the power of the concept, adopted the term in their own campaigns. The market began to perceive the area not as a collection of independent projects, but as a coherent district, with a clear identity and growth potential distinct from the rest of the city. Most significantly, this territorial branding transcended the duration of the campaign. More than a decade later, the area is still known as "Asunción's Corporate Hub," a term that has become entrenched in the collective imagination, present both in media narratives and in the communication of new projects. This case demonstrates that embedding and consolidating a concept in the public mind can enhance the value of an area as much as an investment in physical infrastructure. When a sector achieves a recognizable identity associated with positive attributes—modernity, a concentration of services, and corporate status—the value of land and buildings tends to increase not only due to their intrinsic characteristics but also due to the strength of the built urban brand. After analyzing all the factors that can drive a property's appreciation—infrastructure, commercial centers, industries, megaprojects, social facilities, regulatory changes, and marketing strategies—it's essential to go one step further and ask: who will actually capitalize on this additional value? Real estate doesn't increase in price on its own. What these factors do is add attributes that improve its appeal and functionality. This new value only materializes when there is a segment of people or companies willing to pay more to access those attributes. Therefore, understanding the buyer or end user is just as important as analyzing the market in the abstract. Each area has a different target audience and, with it, different priorities. A neighborhood enhanced by a high-end shopping center will attract those who value dining, entertainment, and security; an area incorporating a large-scale industrial park will be more attractive to workers and companies that prioritize job proximity; a district redefined by a favorable regulatory change will appeal to developers who see room to maximize land use. In Paraguay, many of these factors are not just projections: they are already underway and, in several cases, are in the consolidation stage, with visible revaluation processes. According to the latest ECLAC estimate, the national economy will grow 4.0% this year, above the 3.6% projected in April. This active and expanding macroeconomic context favors constant revaluation in most urban and peri-urban areas, as new businesses, educational institutions, services, and facilities continue to expand. But just as important as recognizing these drivers of appreciation is understanding buyer dynamics: where they're moving, what attributes they prioritize today, and which ones they might no longer value in the short or medium term. Demand patterns change with the economy, mobility, technology, and lifestyle. Detecting these shifts early allows you to anticipate and position assets in the locations and formats that best capture current and future value. Ultimately, the key is not only identifying the elements that generate value, but also understanding who generates that value and how willing that audience is to pay for it. It is at this intersection—between the attributes of the area and the motivations of the target market—where value increases from a potential concept to a tangible return.

Asunción's urban growth responds to a specific economic logic, with solid regulatory frameworks and an investment profile that contradicts external prejudices. The recent article in Argentina's La Nación newspaper, titled "Skyscrapers, Housing Crisis, and Suspicions of Money Laundering: Argentine Money Fueling a Development Boom in Paraguay," offers an alarmist interpretation of the Paraguayan real estate market, anchored more in impressions than data. From a simplified, external perspective, the article attempts to draw a parallel between urban growth, capital flows, and suspicious practices. However, a deeper examination of the phenomenon reveals a much more complex and, above all, more professionalized reality than suggested. Paraguay has not only made significant progress in financial regulation and anti-money laundering, but also boasts one of the lowest risk indices in the region. According to the Basel AML Index—which compiles information from organizations such as the FATF, the World Bank, and Transparency International—Paraguay recorded a risk score of 5 in 2024, down from 5.07 the previous year, consolidating a downward trend since 2017. Within the Latin American context, the country is among the best positioned in this indicator, which categorically refutes any suggestion of institutional laxity or permissiveness. Regulatory developments have been dramatic. Although the real estate sector was considered a regulated entity since 2007, it wasn't until SEPRELAD Resolution 94/2019 that it was precisely defined who was required to comply with the prevention requirements: real estate agencies, brokers, developers, and commission agents. This regulation was expanded in an even more structured manner in 2020, with Resolution 201, which introduced requirements for compliance manuals, audits, KYC policies, and mandatory reporting. Since then, the sector has become heavily supervised, with a sanctions regime that has particularly affected those who failed to quickly adapt to these requirements. Today, real estate agencies are the second largest group of regulated entities in SEPRELAD, behind only non-profit organizations, confirming the degree of formalization and oversight governing this activity. Given this, the lightheartedness with which judgments are passed in the Argentine article is surprising. One particularly striking statement suggests the existence of a real estate bubble in Asunción. This isn't the first time its imminence has been announced: similar predictions have circulated since 2011, all refuted by the sustained—though not uncontrolled—development of the market. Growth in Asunción is logical and well-founded. A clear example is the pre-sale capital gains model. Many developers sell units at below-market values, and the investor makes a profit upon delivery. This appreciation margin is not the product of a speculative bubble, but rather a logical scheme for raising capital during the construction process. Furthermore, if the area where construction is carried out improves its infrastructure, services, and connectivity, that capital continues to grow. In fact, when speaking with numerous real estate agents in Asunción, the general perception is that, while there is a supply of finished apartments for both sale and rent, it is not as abundant or as easy to find as one might assume from the outside. Many properties with good locations, attractive designs, and reasonable prices tend to be snapped up quickly, especially in areas with established infrastructure or where demand is concentrated among young professionals, couples, or foreigners looking to live close to their business centers. This also explains why some new buildings show high turnover or even waiting lists for certain types. On the other hand, not all real estate offerings are performing the same. There are luxury buildings that still have units available even years after completion, which doesn't necessarily reflect a general structural oversupply, but rather a naturally more limited demand. The luxury segment involves larger square footage apartments, with above-average prices per square meter, and whose potential clientele—local or international upper class—tends to prefer single-family homes. In contrast, semi-luxury buildings, which are better located, have more compact, well-designed units, and offer a more competitive price-performance ratio, show high occupancy rates and even active resale. But what probably distorts external perception the most is the phenomenon of seemingly unoccupied apartments at night. At first glance, a building with only a few lights on may appear empty, but that observation doesn't stand up to serious analysis. Many homes are actually occupied, but the light on in the living room or master bedroom isn't always visible from the street. Blackout curtains, mirrored glass, covered balconies, or interiors facing internal patios prevent such direct observation. In other cases, the units are intended for temporary rentals or are in the normal occupancy phase, especially in newly completed buildings. The profile of foreign buyers also changes the interpretation. Many Argentines, Bolivians, and Brazilians buy apartments in Paraguay as a capital reserve, given the macroeconomic conditions in their countries of origin. This does not imply disuse or unproductivity, but rather a logic of asset diversification. Furthermore, many of these apartments are rented through platforms such as Airbnb or Booking.com, with variable turnover depending on the season, or are simply paused between rental contracts. In a context of population growth and urbanization, temporary vacancy cannot be interpreted as synonymous with a structural market failure. The Argentine journalist also omits another crucial fact: the assets seized in connection with money laundering in Paraguay are mostly houses, ranches, vacant lots, or rural properties. According to SENABICO's public auction records, only two apartments located in older buildings in the city center have been auctioned in recent years. The real estate market in the universe of seized assets is marginal, which undermines the theory that high-rise developments in Asunción are the preferred vehicle for illicit operations. Instead of continuing to reproduce external perspectives based on generalizations or prejudices, it's time to engage in a more rigorous conversation about Asunción's urban future. The Paraguayan real estate market isn't perfect, but it's far from a Latin American anomaly. Its growth is driven by clear fundamentals: a stable macroeconomy, a low tax burden, controlled inflation, an expanding middle class, and a developer ecosystem that—with nuances—has increasingly professionalized its offering. Paraguay is not a land of speculators. It is a land of opportunity, yes, but also of rules that have been consolidated, with a more active state and a private sector that, in many cases, seeks to do things right. And if there's one thing the sector needs, it isn't unfounded warnings, but more serious analysis, more data, and more quality economic journalism.

A critique of the reductionist logic of "low price" as a synonym for opportunity, and a call to evaluate real estate investments based on real value, liquidity, and long-term sustainability. In a market like Paraguay's that is still maturing, there remains a distorted—and deeply rooted—notion about what it means to invest in real estate. The word "opportunity" is often automatically associated with accessing a low-priced property or a low price per square meter, without a deeper analysis of its true performance as an investment asset. This interpretation, although tempting for those looking to multiply their capital without taking great risks, is often misleading. And in many cases, it ends up generating more losses than profits. Real estate profitability cannot and should not be measured solely by the entry price. The difference between price and value, between initial cost and net return, is fundamental to understanding how to build a solid, sustainable, and financially strategic investment. And that difference, in Paraguay, clearly marks the line between an asset with potential and one that is simply cheap. Price is the amount paid. Value is what is obtained in return. In the real estate sector, this difference is expressed in factors such as location, quality of design and construction, the prestige of the developer, the prestige of the construction company, the liquidity of the product, its performance in the secondary market, projected occupancy, rental demand, legal stability, and the asset's reputation as a safeguard. An apartment selling for USD 45,000 on the outskirts of the city may seem like an attractive opportunity numerically. However, if that property lacks a consolidated urban network, if it's located in a project lacking technical or commercial support, if rental demand is unstable, or if resale is restricted by the product's low liquidity, the supposed initial "savings" quickly fade. In contrast, a USD 90,000 apartment in a dense, well-connected urban area with solid rental demand and institutional support may have a lower profitability in gross percentage terms, but offer a higher, sustained, and predictable net return. Even within the same neighborhood, it's possible to find notable differences between projects that seemingly share a similar location. One apartment may be listed at USD 1,300 per square meter, while another, just a few meters away, is selling for USD 1,800 per square meter. At first glance, the cheaper option might seem more attractive, but the difference can be explained—and justified—by multiple factors: architectural design, quality of materials, common spaces, ceiling height, the developer's profile, the type of projected management, and even the specific street on which the property is located and its relationship to the urban fabric. This price difference is often, in reality, a difference in value. Evaluating a real estate investment involves understanding these subtleties and knowing that what is being paid more isn't always a premium, but rather a premium for liquidity, predictability, and lower risk exposure. One of the most common mistakes is limiting profitability measurement to the ratio of monthly rent to purchase price. This formula, useful as a quick reference, doesn't consider critical factors such as vacancy, common expenses, administration, taxes, maintenance, insurance, depreciation, and—most importantly—asset disposal. In Paraguay, where the secondary market is still opaque and underdeveloped, true profitability must also incorporate liquidity analysis. How long does it take to sell that property, if necessary? How many offers are actually received? Is there a public willing to pay for that product without having to auction it off? A "high-yield" asset with chronic vacancy or no resale market loses its attractiveness as an investment, even if it was acquired at a low price. In mature markets, real estate investment analysis always considers three pillars: liquidity, projection, and backing. In Paraguay, these variables are often ignored or underweighted. Liquidity: This is the asset's ability to be converted into cash without losing value. A property may offer high returns on paper, but if it cannot be sold in the short or medium term, or if it must be auctioned off to generate liquidity, its usefulness as an investment is severely limited. This applies especially to apartments in poorly established projects, without professional management or market positioning. Projection: It's not just a matter of whether the area "will grow," but whether there is an urban logic to support that growth. Public infrastructure, amenities, connectivity, mixed-use development, proximity to economic hubs. Without these factors, the project remains tied to speculative narratives without any real foundation. Support: In Paraguay, informality and the lack of traceability among many developers remain a serious problem. Choosing a product developed by a player with proven experience, a track record of delivery, regulatory compliance, after-sales management, and technical expertise reduces risk and provides real value. The difference between similar projects with different developers can be measured in years of stability or months of litigation. There is a growing trend in the local market to present low-ticket products as "democratizing investment," when in reality they are financially unviable schemes sustained by aggressive marketing and inflated promises. The absence of strict regulations and a lack of financial education favor the proliferation of these models. Apartments in the pits sold below actual construction and marketing costs, peripheral areas without basic services where "high profitability" is promised, or projects without technical support that entice with affordable installments but without providing deeds or guaranteeing occupancy are examples of false opportunities that abound in the market. In this context, the responsibility of the investor—and the real estate agent—is to raise the level of analysis. To ask questions beyond price. To question projections. To demand support. In the Paraguayan real estate market, where supply is growing rapidly but qualified demand is still limited, investing wisely means understanding that a low price is not synonymous with opportunity. And that true profitability is built with time, strategy, and technical judgment. A solid investment isn't based on the illusion of a quick return, but on building a stable, liquid, projected asset with real demand and concrete backing. The challenge is to stop looking only at price and start looking at value. Because in this market—as in any other—the true investor is not the one who buys cheap, but the one who buys well.

With studio apartments starting at 30 m² and one-bedroom units of 45 m², NIX Recoleta responds to the demand for traditional and temporary rentals, attracting the interest of investors from its pre-sale price starting at USD 46,000. Grupo Fénix, with over a decade of experience advising investors in the Paraguayan real estate market, presents its first in-house development: NIX Recoleta, a residential project that combines purpose, profitability, and aesthetic appeal in one of the capital's most promising areas. Designed specifically for those seeking a strategic investment, NIX Recoleta is located at 4826 Cuartel de la Rivera Street, in the heart of the Recoleta neighborhood. Traditionally residential, Recoleta is now transforming into a new high-density urban axis, where a boom in corporate and residential developments coexist with a growing culinary and commercial offering. Steps from La Cuadrita—the only pedestrianized food court in Asunción—the Mariscal Shopping Mall, and a consolidated network of cafes, shops, and services, the project's immediate surroundings articulate centrality, connectivity, and quality of life. In this context, NIX Recoleta is presented as a mid-scale proposal—70 apartments spread over 7 living floors, plus a rooftop with amenities—aimed at responding to the growing demand for urban rentals, both traditional and temporary. The product strategy is based on an efficient typology: studio apartments averaging 30 m² and one-bedroom units measuring 45 m², designed for rentals on platforms like Airbnb or traditional rentals. Accompanied by 24 parking spaces, these units were designed to maximize turnover, occupancy, and resale value, prioritizing attributes such as practicality, location, and low operating costs. Since the pre-sale, the proposal has been well received by a young investor community, who see NIX Recoleta as a real opportunity to enter the market. Studio apartments are priced from USD 46,000, including full furnishings and a garage, while one-bedroom units start at USD 58,000, with the option to add a garage and equipment. Financing during construction—with a 24-month, interest-free term—allows for staggered payments, facilitating access for those just starting out in real estate investment. NIX Recoleta incorporates a home automation system developed by ITE, with presence sensors in common areas that enable energy savings of up to 30%, access control via card, cell phone, or key fob, and digital locks that integrate with virtual assistants. All units include Alexa as an environment control interface, and functions can be managed remotely from mobile devices. This technology aims not only to enhance user convenience but also to optimize remote management, which is key in temporary rental models. This technological solution is complemented by a centralized administration unit, which will handle all operational management of the units, from occupancy to maintenance, allowing owners to fully delegate management and receive only the performance and return on their investment. This structure is designed for those who wish to participate in the real estate market without taking on additional tasks, ensuring a streamlined, efficient, and professional experience. In terms of amenities, the building is inspired by hotel infrastructure and the needs of urban travelers. It will feature a pool, gym, coworking space, a heated barbecue area, and a laundry room—functional spaces that allow for everything from maintaining work or workout routines to receiving visitors and completing everyday tasks without leaving the building. This comprehensive approach reinforces the project's vocation as a high-turnover investment product, with services that cater to a diverse audience: tourists, executives, temporary residents, or owners seeking profitability without sacrificing quality. One of the most unique elements of NIX Recoleta is the integration of art as a structural element of the project. Renowned Paraguayan artist Antonio Barú has been commissioned to create a mural that will become the building's visual icon. His artistic language, deeply connected to Guaraní spirituality, is expressed in symbols, sacred geometries, and internal landscapes that seek to reconnect with Paraguay's ancestral memory. His intervention is not merely decorative: it serves as a conceptual anchor that connects the building with its original purpose of being a space for creation, expansion, and authenticity. The project will have an estimated duration of 20 months and will begin on August 28, 2025. Behind NIX Recoleta lies a vision: to build from the center, from the essentials. In this project, Grupo Fénix conveys its philosophy of purposeful investment, focused on providing security, returns, and long-term value. It's not just about investing capital in bricks and mortar, but rather in a product conceived with coherence, market knowledge, and a clear identity. The NIX Recoleta project was designed by SIAR Engineering, one of the longest-established companies in the sector. With over 40 years of experience and a track record of more than 450 projects executed nationwide, SIAR SRL has established itself as a benchmark in terms of compliance, professionalism, and operational capacity. Backed by a team of more than 500 contractors and workers, its participation in the project guarantees high technical standards and execution tailored to the highest demands. SIAR's selection reflects a vision that prioritizes not only construction quality but also reliability and predictability throughout the project's development. The structural calculations will be performed by Engineer Francisco Muñizaga, renowned for his technical expertise and experience in medium- and large-scale projects. In an urban context where demand for temporary rentals is consolidating and the search for assets with real value is gaining momentum, NIX Recoleta represents a perfect opportunity: affordable in price, clear in its positioning, backed by experience, and built to last. To learn more about NIX Recoleta, please complete the following form:

In an increasingly competitive real estate market, exclusivity is positioned as a strategic tool that can make the difference between a successful sale and a property that remains unsold for months. But it's not always the ideal solution. Its effectiveness depends on multiple factors: from the agent's reputation to the nature of the product, the current market situation, and the marketing strategy. So, when is it appropriate to grant exclusivity, and when can it work against you? Granting exclusivity means entrusting the sale or rental of a property to a single intermediary, usually for a specific period of time. In theory, this agreement ensures that the real estate agent will fully commit, invest in marketing, organize personalized tours, and negotiate with confidence, knowing they won't be competing with others for commission. From the developer or owner's perspective, the logic seems sound: a single voice that communicates the product clearly, an organized contact channel, and a coherent strategy without fragmented prices, versions, or narratives. In more mature markets, exclusivity is almost a standard for properties for sale. But in Paraguay, its application still raises questions. Partly because the market is less professionalized, and partly because many clients have had bad experiences: exclusives without results, broken promises, or agents who fail to activate channels or networks. Exclusive listings work especially well in contexts where the agent or real estate agency has market positioning, an active network of contacts, and the ability to generate differentiated content to promote the property. This also applies when the product requires a curated narrative, a consultative sales process, or specific filters tailored to the buyer's profile. In other words, when it's not about selling just another lot, but rather communicating a concept, defending a value proposition, or positioning a development in a saturated market. Exclusive listings yield results when the agent is engaged, responds quickly, knows the product in-depth, and maintains transparent communication with the owner. Without this commitment, there's no clause that guarantees success. However, exclusivity can also work against you when it's granted without due consideration or without evaluating the intermediary's real capacity. If the agent lacks the resources or network to promote the property, if they simply list it on the same portals without a strategy, or if they discourage collaboration with other colleagues, what they achieve is artificially limiting the property's exposure and delaying its sale. This is exacerbated when the property's price is poorly positioned, has irregular documentation, or simply lacks clear demand. In these cases, closing the channel to a single real estate agency can become a strategic error. Beyond the operational framework, exclusivity also impacts market perception. A product that doesn't rotate within the expected timeframe—and remains for months exclusively in the hands of a single channel without results—runs the risk of becoming "burned out" in the buyer's mind. In today's highly digitalized environment, where interested parties often see the same listings repeatedly, a property that doesn't change its status, price, or narrative is quickly associated with a problematic or overvalued property. The lack of movement generates distrust, and that distrust is difficult to reverse even when conditions are adjusted. In this sense, exclusivity not only has a commercial cost, but also a symbolic one: it can weaken a project's positioning if it's not properly activated and supported with market intelligence. A misconception many owners have is that signing an exclusive agreement means disengaging from the process. In reality, an exclusive agreement requires more commitment: constant monitoring, progress indicators, and periodic price and strategy reviews. An exclusive agreement without accountability is simply a leap of faith. And in a rapidly evolving market, faith without data is not enough. Today, some developers are opting for intermediate schemes: phased exclusives, shared exclusives with trusted agencies, or contracts with specific goals and defined timelines. These hybrid models seek to combine the focus and order provided by exclusivity with the flexibility demanded by the market. In dynamic contexts, with high-volume or high-turnover products, opening more than one channel can be more effective than centralizing everything through a single partner. However, when it comes to individual owners selling a specific property—a family home, an inherited apartment, an undeveloped plot of land, or even an investment unit—the logic changes completely. In these cases, granting an exclusive contract to a professional agent is often not only convenient but desirable. Unlike developers, who manage large volumes of stock and have their own or outsourced commercial structures, individual owners don't make a living from the real estate business and generally don't have the time, knowledge, or resources to manage multiple relationships in parallel. Coordinating with multiple agents, filtering through viewings, reviewing duplicate listings, dealing with conflicting versions of prices or terms, and even fielding calls at inconvenient hours quickly becomes an emotional and operational burden. In this context, working with a single point of contact allows for streamlining the process, professionalizing communication, and channeling all efforts toward a coherent and well-executed strategy. This exclusive approach not only avoids the chaotic overlap of listings—which often damages the property's image—but also allows for a closer and more committed relationship between the owner and the agent. There is greater accountability, better follow-up, and a more transparent flow of information. Even from an emotional perspective, for someone selling their home or a property with emotional value, having a single trusted person accompanying them throughout the process significantly reduces anxiety and provides greater support. Of course, this trust cannot be blind. The owner still has a duty to verify who they are granting the exclusive to: their experience, reputation, responsiveness, and the type of strategy they plan to implement. But when chosen well, the result is often superior to dispersing the property across multiple channels with little coordination. In these types of individual transactions, a well-applied exclusive not only protects the seller's interests but also improves the buyer's experience, as they find a clearer, more coherent, and more thoughtful proposal. In current practice in the Paraguayan market, especially in the new development segment, exclusivity often ceases to be an advantage and becomes a limitation. With a growing number of independent agents, informal commercial networks, and established agencies operating simultaneously, restricting marketing to a single channel means forgoing an ecosystem that currently handles a substantial portion of sales volume. Furthermore, in a context where the real estate market has grown significantly and projects compete for the attention of an increasingly informed and demanding public, it is common for agents to compare products with similar characteristics. If, among two options equivalent in price, location, and quality, one project offers a full commission and the other has an exclusivity (and therefore a split commission), the incentive is clear: the recommendation will naturally go to the one that leaves the intermediary with the greatest margin. This dynamic, although not always explicit, is frequently repeated and explains why many developers choose to open their sales channel to the entire brokerage network, prioritizing capillarity over absolute control of the sales pitch. Exclusivity is neither good nor bad in and of itself. It's a tool. And like any tool, its value depends on who uses it, how they use it, and at what point in the process it's applied. Granting exclusivity without strategic clarity, shared expectations, and a critical review of its execution can be as damaging as not granting it when it's appropriate. The question every owner or developer should ask themselves before signing is simple but profound: Am I handing over my property to someone who can truly take it to its full potential, or am I simply giving up control in the hope that something will happen? The answer to that question—more than any contractual clause—is what will determine whether the exclusivity works... or not.

Asunción adds a new player to its real estate scene with the arrival of Veralta, a residential project that aims to redefine the concept of quality of life in one of the capital's most coveted neighborhoods: Los Laureles. Located on the corner of Alas Paraguayas and Serafina Dávalos, this complex is nestled in a well-established and highly valued neighborhood, surrounded by schools, supermarkets, shopping centers, and main urban arteries. The location not only guarantees accessibility but also a peaceful residential setting, ideal for those seeking a balance between tranquility and activity. Since its market launch, Veralta has generated significant interest, firmly positioning itself among the most promising options in Asunción. In just three months, the development has placed more than 20% of the units in the pre-sale phase, demonstrating both the attractiveness of the product and the confidence it generates among buyers and investors. The rapid sales pace anticipates a positive market response and underscores the opportunity to enter a project with projected capital gains at an early stage. Veralta Los Laureles offers housing units designed to adapt to different user profiles. The offering includes studio apartments, ideal for young professionals, students, or first-time real estate investors; one-bedroom apartments, designed for those seeking independence without sacrificing comfort; two-bedroom units ranging from 80 m² to 103 m², perfect for couples or small families who prioritize spaciousness and functionality; and three-bedroom apartments, distinguished by their generous layout, storage space, and contemporary design. Each unit has been designed with a functional layout, high-quality materials, and a modern aesthetic. The spaces emphasize comfort and efficiency, with spaces designed for everyday enjoyment, both for those who choose to live here and for those seeking a secure, profitable investment. The concept of "club living" is one of the project's hallmarks. Veralta offers a comprehensive residential experience, in which common spaces become true extensions of the home. The development includes a paddle tennis court, a swimming pool with a sundeck, a fully equipped gym, barbecue areas, event rooms, and more than 1,200 square meters of green space. At the heart of this proposal is the Clubhouse, a space designed for residents' gatherings and socializing, with event rooms, a games area, a bar, a covered plaza area, and an environment designed for each stage of life, including a Kids Room and a covered playground. This infrastructure provides a differential value that goes beyond the home itself and strengthens the sense of community within the project. On a commercial level, Veralta presents itself as a competitive alternative, with prices aligned with product quality and various financing options, including its own options, agreements with banks such as Itaú and Sudameris, as well as plans for cash buyers. This flexibility, combined with projected capital gains and the support of recognized developers, consolidates Veralta as an attractive option for first-time homeowners or real estate investments. The project is expected to be delivered in December 2027 and is being co-developed by Creo Inmuebles and Altamira Group, two firms with distinguished track records in the sector. Creo Inmuebles is a development company specializing in housing projects that prioritize functionality, spatial efficiency, and high-level architectural design. Its focus is on maximizing the intelligent use of available space without compromising aesthetics or the quality of life for residents. The firm is characterized by its use of durable materials, modern finishes, and a vision focused on creating housing solutions that respond to real market needs, both in terms of livability and long-term investment. Altamira Group, for its part, is a real estate developer with over 25 years of international experience and a consolidated presence in Paraguay for over eight years. Its comprehensive 360° management model covers all stages of the real estate process: from architecture and construction to marketing and management of its own consortia. Altamira is distinguished by its highly trained multidisciplinary team, innovative construction technologies, and a continuous improvement policy focused on quality, sustainability, and functionality. Its main strength lies in its in-house construction, which allows it to guarantee high standards, adherence to deadlines, and a strong commitment to customer experience. With a clear concept, strong business support, and a proposal designed for a contemporary lifestyle, Veralta is positioned as one of the most exciting developments underway in the Paraguayan real estate market. Those interested can schedule a visit to the showroom or request a personalized proposal by filling out the following form:

In a rapidly expanding urban environment, minutes from Asunción's corporate hub, a project emerges that challenges traditional housing models: Torre Faro combines unprecedented financing, a high-standard residential experience, and a natural setting designed for a resort-like experience in the city. In a market where traditional financing schemes limit access to real estate investment, proposals are emerging that seek to break with this logic without sacrificing quality or potential appreciation. Torre Faro, the sixth tower in the Marena project developed by EYDISA Desarrollos Inmobiliarios, embodies precisely this vision. It is a commitment to an accessible, sustainable, and highly promising model, framed within a residential megaproject that redefines the concept of city living with a resort atmosphere. Marena is being developed on 12 de Junio Street, just 3.5 kilometers from Asunción's corporate center and a few blocks from the International Tennis Club. In an area experiencing rapid urban expansion and home to several top-tier developers, EYDISA is moving forward with a project of unprecedented scale: a gated community with security, high-standard amenities, and a crystalline lagoon with Crystal Lagoons® technology, surrounded by beaches, palm trees, and amenities designed to elevate the quality of life for its residents. In this context, Torre Faro is positioned as a unique product, both in terms of its concept and its commercial conditions. Vistas panorámicas desde la Torre Faro Marena is not simply a real estate development with great amenities. It's a residential ecosystem planned around a unique resource: a crystal-clear lagoon, suitable for activities such as kayaking, paddleboarding, and swimming. Developed with renowned Crystal Lagoons® technology, this lagoon offers a beach experience within the city, 365 days a year. The first tower in the complex, Brisa, is already under construction and will be delivered with the lagoon completed in July 2026. The second tower, Arena, will begin construction in August 2025. Each tower is delivered in stages year by year, progressively consolidating the residential complex. Faro, as the sixth tower in the complex, maintains its own logic within this sequence. The most distinctive feature of Torre Faro isn't its architecture, its location, or its views of the lagoon—although all of that is part of its appeal—but rather its financing model. Unlike the traditional 25% down payment scheme plus installments during construction, Faro offers an initial down payment of just 5% of the unit's value and a plan of 100 fixed, interest-free installments. This model, which involves an estimated delivery horizon of 100 months (approximately eight years), opens the doors to real estate investment to a market segment historically excluded by initial capital requirements. Far from being a savings plan, it is a direct purchase and sale: each investor signs for the specific unit they desire—its type, height, and orientation—with the price frozen from the moment of signing. The product is aimed at both small savers seeking long-term capitalization and investors with greater financial capacity who see Faro as a strategic way to diversify. With monthly payments starting at USD 788 for studio apartments and reaching USD 2,200 for three-bedroom units, the range of options adapts to different profiles. The real difference with Torre Faro lies not only in the value of the installments, but also in its appreciation. Investors can access initial prices today, but in eight years they will receive an asset whose accumulated capital gain—taking into account inflation, neighborhood consolidation, the completion of the lagoon, and saturation of available units—can represent a significant estimated increase, not including future rents. Added to this is the opportunity to enjoy the condominium and its amenities from the first years, even before receiving the unit, something unusual in this type of long-term scheme. In a market with few options for domestic tourism or weekend getaways, Marena 's units , due to their location and amenities, also open the door to a growing market for short-term rentals in Asunción, adding an alternative demand to the traditional residential or corporate rentals. Marena is comprised of eight residential towers with spacious balconies and open views of the lagoon. The buildings are surrounded by an extensive white-sand beach, palm trees, gardens, and a series of common spaces designed to offer a holistic living experience. Amenities include soccer fields, beach volleyball courts, and paddle tennis courts; a gym with lagoon views; a spa with a sauna and massage rooms; a coworking space; an event room; a clubhouse with a restaurant; children's playrooms; Zen gardens; a beach bar; terraces with heated barbecue areas; and an aerobic fitness circuit. In addition, there is an external commercial sector that will provide essential services such as a supermarket, laundry, cafeteria, and other convenience stores, generating autonomy and convenience for the community. An important detail: all vehicular traffic within the condominium is underground. This design decision guarantees safety for children, pedestrians, and pets, and contributes to reinforcing the tranquil atmosphere that defines the project. The Torre Faro units will feature top-quality finishes, including double-glazed windows (acoustic and thermal), fully equipped kitchens, and materials selected to meet international standards. Marena is being developed by EYDISA, a firm with a solid track record and broad recognition in the local real estate market. Present in Paraguay since 2012, EYDISA has developed numerous residential and corporate projects in cities such as Asunción, Altos, Pedro Juan Caballero, and Hernandarias. Its experience as a real estate developer has earned it important distinctions, such as the Top Construction Brands award. The company has specialized know-how in the implementation of projects with Crystal Lagoon® technology and a team of professionals strategically located in the corporate hub of Asunción, just three kilometers from the site where Marena is being built . Construction will be led by CCI Proyecta y Construye, a company with extensive experience and high prestige in the sector, responsible for emblematic projects in Paraguay, especially in the capital. In a context where large developments are often reserved for high-income segments, Torre Faro represents a strategic exception: a model designed to be inclusive, without sacrificing quality or long-term vision. The proposed formula—with a fixed, interest-free payment and a prime location within an urban setting that incorporates nature, infrastructure, and security—not only responds to a specific market need but also anticipates a trend. Increasingly, successful projects will be those that combine accessibility with a value proposition, transforming housing into a living experience. Along these lines, Marena is positioning itself as one of the benchmarks of the new residential paradigm in Paraguay, and Faro as its smartest gateway. If you would like more information about Torre Faro in Marena, please complete the following form:

At 188 meters tall and designed by Foster + Partners, Sudameris Plaza redefines Asunción's skyline and sets a new standard for corporate architecture and public space in Paraguay. In an announcement that marks a turning point for architecture and urban development in Paraguay, Banco Sudameris today unveiled Sudameris Plaza, its future corporate headquarters in Asunción. Conceived by the prestigious international studio Foster + Partners, founded by architect Norman Foster, and selected through an international architectural competition, the project is shaping up to be Asunción's next urban landmark: 188 meters high, with 39 floors, more than 100,000 square meters of built area, and a comprehensive proposal that articulates sustainability, centrality, and cutting-edge design. Located on one of the capital's most iconic corners—the intersection of Avenida Mariscal López and Avenida República Argentina—Sudameris Plaza is located in the heart of the city's financial and residential axis, with the clear intention of consolidating a new urban centrality. The building, with its distinctive shape and exposed concrete structure, will be immediately recognizable within the Asunción skyline, not only for its monumental scale but also for its sober and elegant architectural language, designed to endure over time as a symbol of institutionality and modernity. One of the most innovative elements of the design is the treatment of its urban base. The building is set back from the street level and features a double-height lobby, which functions as a transitional space between the public domain and the tower. This lobby leads to a covered walkway that surrounds the entire perimeter of the building, connecting directly to a large central public garden, conceived as the green lung of the project and a focal point of the immediate surroundings. This space will be flanked by a series of low-rise retail spaces, cafes, and cultural buildings, designed not only to offer services but also to activate the urban plan, attract pedestrians, and establish a fluid relationship between the development and the city. Furthermore, all the trees currently present on the site will be preserved or relocated within the same block, as part of a landscaping strategy that focuses on a leafy, shaded, and welcoming environment, accessible to the entire community. The tower itself reflects a mixed-use metropolitan logic. Sudameris will occupy the first six levels and the top two floors, consolidating its institutional presence both operationally and symbolically. The intermediate levels will be dedicated to corporate offices for rent, with typical floor plans of 1,200 m² and with very deep floors, reaching 12 meters on the north side, allowing great flexibility for open-plan offices and customized layouts. Some floors will be double and even triple height, generating spaces that connect with exterior green terraces, designed to function as areas for rest, social interaction, and reconnection with nature. Towards the south side, collaborative and meeting spaces will have open views of the public garden, creating a visual and functional relationship between the interior workspace and the exterior urban landscape, a constant in Foster + Partners' approach to well-being and human connection with the environment. The two upper levels will house private executive offices, boardrooms, and an exclusive institutional gallery, with access to large-scale panoramic terraces offering views of Asunción in its entirety. This integration of views, vegetation, architecture, and institutionality represents, in the studio's own words, an effort to create not only an iconic building, but a new urban place. “The tower's restrained elegance and timeless form symbolize the bank's enduring presence in the region,” said Niall Dempsey, senior partner at Foster + Partners. Juan Frigerio, also a partner at the firm, added: “Working closely with Sudameris, we are creating a vibrant new destination at the base of the tower, with green and cultural spaces that bring public value to this growing city.” This value is not limited to aesthetics or the corporate user experience: it is projected as a long-term commitment to a new way of building cities, in which private capital, responsible design, and public space coexist in balance. From a conceptual perspective, Sudameris Plaza is based on three pillars that guide its entire development: sustainability, expressed in its vertical gardens, tree preservation, green terraces, and energy efficiency; innovation, visible in both the construction solutions and the programmatic organization of the spaces; and centrality, not only geographical but also functional, by offering a hub that combines offices, services, culture, art, and public space in a single integrated system. For David Summerfield, Head of Studio at Foster + Partners, the project is more than just a corporate headquarters: “We are delighted to be working with Sudameris to create a new green landmark in the city. The tower rises from shaded, verdant gardens, creating a vibrant destination with cafes, shops, and social spaces immersed in nature. Vegetation ascends the building through sky gardens, enhancing well-being and creating new connections with nature.” Foster + Partners is one of the world's most influential practices in sustainable architecture, urban planning, and integrated engineering. Founded in 1967 by Norman Foster in London, the studio works under a collaborative philosophy that articulates multiple disciplines—from structural and environmental engineering to urban design, landscape architecture, interiors, and technology—to shape projects that integrate vision, functionality, and a commitment to the environment. With this project, Paraguay takes a decisive step toward an architecture that not only looks to the world, but also positions itself as a protagonist in the global conversation about sustainability, urban quality, and long-term vision. Sudameris Plaza will be much more than a building: it will be a message. One that affirms that it is possible to think big, design intelligently, and build sensitively, even in a transforming real estate market like Paraguay's.

With over 210,000 m² of construction, four towers, a shopping center, and an internationally award-winning design, Palmanova Center is establishing itself as Asunción's new urban and architectural landmark. Last night, at a meeting held at Talleyrand Costanera, Palmanova Center was officially presented. This large-scale project aims to become one of the defining elements of the new metropolitan Asunción. Strategically located on Primer Presidente Avenue, the complex was conceived as an integrated, mixed-use urban unit incorporating residential, office, commercial, hotel infrastructure, and a wellness offering, spread over more than 210,000 square meters of construction. Palmanova Center is located right on Avenida Primer Presidente, one of the capital's new growth axes. It is a mixed-use development that includes two residential towers, two corporate towers, a five-story premium mall, the city's highest rooftop, and the most comprehensive wellness offering in the country, all conceived within a sustainable, connected environment designed to coherently articulate the functions of living, working, and coexisting within a single urban space. Iván Grillon (Katuete S.R.L.), Martin Jasper (arquitecto del proyecto), Lic. Adrián Soria Pedrozo (director general) e Ing. Enmanuel Brítez Rettori (gerente general), durante la presentación oficial de Palmanova Center. "Palmanova Center isn't just a project; it's a new way of thinking about and experiencing the city. A turning point in Asunción's urban model," said Adrian Soria, CEO of Katuete SRL. The choice of this project is not solely based on land availability, but rather on a rationale for functional centrality. Primer Presidente has become one of the most dynamic corridors in the Paraguayan capital, with direct connectivity to the Héroes del Chaco Bridge—the country's main source of commercial tourism—and proximity to both the corporate hub and the international airport. The presence of continuous sidewalks, established vegetation, and an urban fabric still in transition make this area a concrete opportunity for the development of a new urban centrality. Palmanova Center's two residential towers, with 40 and 37 floors respectively, offer more than 400 residential units in one-, two-, and three-bedroom typologies, including penthouses. All units are designed with large balconies incorporating barbecue grills, creating functional outdoor spaces for everyday use. The overall layout favors natural lighting and cross ventilation, in line with the project's environmental efficiency standards. One of the distinctive aspects of the proposal is the design of the building envelopes. The towers incorporate double-glazed windows (DVH) and aluminum composite panels (ACM) with a 40% solar reflection capacity, which allows for a 40% reduction in energy consumption compared to a conventional tower. This is complemented by the inclusion of vertical gardens, perimeter planting beds, and vegetation integrated into the balconies, not only as an aesthetic element but also as a thermal mitigation strategy. The amenities include a gym measuring over 250 square meters, coworking spaces, covered barbecue areas, saunas, game rooms, and a rooftop terrace spread over the top three levels, featuring tiered infinity pools with open views of the city. This residential project is geared toward those who prioritize architectural quality, a strategic location, and a complete urban experience. In this first pre-sale phase, residential units are available at an introductory price starting at USD 2,000 per square meter, with an estimated annual appreciation of 10% projected until 2030. The project offers the possibility of financing the purchase for up to 60 months, with a 30% down payment. For those who opt for a cash purchase, a surety bond guaranteeing 100% of the capital invested is available, along with additional incentives for select units. The corporate component of Palmanova Center consists of two towers, each measuring 36 and 33 stories, designed for companies requiring high-quality infrastructure in a connected and emerging location. The full floors will have floor areas ranging from 800 to 1,200 square meters, while the half floors will be offered in configurations ranging from 400 to 600 square meters. The sale will be as-built, allowing buyers to adapt the spaces to the needs of their tenants. The corporate program is complemented by additional infrastructure geared toward professional use: a convention hall with a capacity for 1,500 people, designed to host regional congresses, expos, and business events, and a three-story executive hotel integrated into one of the towers, intended for executives visiting Asunción for work. Also planned is the opening of exclusive restaurants for office space users, located on the fourth level of the basement. The Palmanova Center's commercial center is, both physically and programmatically, the project's central hub. Spread over five levels and covering over 55,000 square meters, the shopping center was conceived as a hybrid of an enclosed mall and an open promenade, with a central linear park that runs from rear to front and connects the various pedestrian entrances. The interior circulation was designed to generate a continuous experience, with bridges, passageways, and open spaces that redefine the connection between public space and commerce. The proposal will include more than 90 retail spaces, a supermarket, a diverse food offering, and meeting spaces. Operationally, the shopping center will operate exclusively on a lease basis, and the developer has announced that letters of intent from interested operators will be accepted starting this week. This foundation is not limited to a functional role, but also fulfills a structural and symbolic role: it serves as the physical foundation for the towers and the meeting point for those who live, work, or visit the complex. By opening up to the surrounding environment with multiple access points and pedestrian continuity, the mall presents itself as an integrative space that seeks to connect with the surrounding urban fabric and bring vitality to the area. The design of Palmanova Center recently won two Gold Winners at the International Architecture & Design Awards (IADA), organized by the Architecture & Design Community. The project was recognized in the High Rise & Skyscraper Architecture Concept and Mixed-Use Development Design Concept categories, standing out among more than 500 proposals from 40 countries. According to architect Martin Jasper, principal of Jasper Architects, the proposal stems from a precise reading of the urban environment. The base of the project is organized as a public plinth with open circulation, functioning as an "urban glen" and allowing fluid passage between commercial spaces, cafes, pedestrian bridges, and green spaces. The four towers emerge from this base through stepped prisms designed to maximize the entry of light and ensure open views to the four cardinal points. The towers are designed with the same sustainability rationale that characterizes the rest of the complex, incorporating highly thermally and visually efficient facades, as well as integrated vegetation for climate control and privacy. The orientation and geometry of the floors avoid direct clashes between facades, favoring open views in different directions and ensuring good light quality at all levels. This approach to efficiency has led to the project already being pre-approved for LEED certification, in recognition of its commitment to sustainability and conscious design. The project will be executed simultaneously in all stages, without segmentation into partial phases. This will allow for the complete complex to be delivered in a coordinated and functional manner by December 2030. The major works are scheduled to begin at the end of this year, continuing with the preliminary work already underway. This methodology responds to the need to ensure coherence between the different components of the development and ensure a consolidated urban experience from the first day of operation. The project is being developed by Katuete SRL, a Paraguayan family-owned company with over twenty-five years of experience in the construction sector. Founded in 1998, the firm began its journey executing state-owned projects, duplexes, and custom projects, consolidating a reputation based on meeting deadlines and quality standards. Over time, Katuete took a firm step toward the development of high-rise buildings, positioning itself as a relevant player in the country's real estate market. It currently has over 50,000 square meters of vertical construction across projects such as Palmanova Las Mercedes, Palmanova Villa Morra, and Palmanova Pacheco. The company is led by Mr. Adrián Soria Pedrozo as general manager and Enmanuel Brítez Rettori as operational manager. They have driven a strategy focused on integrating architectural design, sustainability, and urban functionality as pillars of business growth. The overall design was led by Jasper Architects, a studio with offices in Berlin, Buenos Aires, and Asunción, renowned for its focus on highly complex and typologically coherent projects. Its founder and director, Martin Jasper, is a German architect and engineer trained at the Universität der Künste in Berlin, the Pontifical Catholic University of Valparaíso, and the Politecnico di Milano, with additional studies in painting at the Accademia di Brera. His work is characterized by a contemporary approach, sensitive to the urban context and the efficient use of resources, as can be seen in notable projects such as UP! Berlin, a conversion project on a former shopping mall in East Berlin, transformed into a mixed-use building with a sustainable focus. Construction will be carried out by Dumot Construcciones, a company founded by Víctor Rubén Dumot, a company with over six decades of experience in civil, industrial, and infrastructure projects. Its experience ranges from large-scale projects to specialized installations, technical consulting, and supervision of public and private works. The firm operates with a stable staff of specialized professionals and technicians, as well as its own equipment and machinery, allowing it to efficiently undertake projects of varying complexity. The combination of accumulated experience, operational capacity, and focus on innovation positions Dumot as one of the most solid technical leaders in the construction sector in Paraguay. Palmanova Center is not only a large-scale project, but a concrete manifestation of the potential for urban planning in Paraguay when strategic vision, rigorous design, and commitment to the environment converge. Its scale, while ambitious, is based on a clear functional logic: to consolidate a new centrality in an area with real urban potential, connected, accessible, and expanding. To receive more information about Palmanova Center, please complete the following form:

CREO Inmuebles consolidates a philosophy based on functional design, construction quality, and support for people throughout their life stages. Claudia Fadul y Mateo Fadul, directores de CREO Inmuebles. With over ten years of experience developing housing solutions in Asunción, CREO Inmuebles consolidates its market presence by formally introducing its two main product lines: Ventura and Venire. Both respond to different moments and lifestyles, but share a common premise: designing functional, durable, and carefully thought-out homes to complement everyday living. In an environment where the real estate market has rapidly diversified and quality standards are increasingly demanding, CREO's consistency has become one of its key attributes. It's not just about building, but about designing spaces that, from the outset, embrace efficient architecture, a judicious selection of materials, and a design that stands the test of time. Ventura Ycuá Satí, proyecto residencial en desarrollo. Since its inception, CREO Inmuebles has adopted a comprehensive approach: developing, building, and managing residential projects that provide real value to those who live in them. This entails working with a clear commitment to longevity, considering not only aesthetics or location, but also construction quality, floor plan adaptability, and the overall user experience. This approach has resulted in more than 320 housing units delivered, with five completed buildings and three under active development, all located in strategic areas of the capital. CREO's projects emphasize simple and functional architecture, with attention to detail, intelligent layout, and housing solutions that prioritize quality of life. Ventura Hassler, proyecto residencial en desarrollo en el barrio Mariscal Estigarribia Ventura, the brand's most established line, is aimed at those who prioritize stability, spaciousness, and a strategic location. Its buildings, developed in neighborhoods such as Carmelitas, Recoleta, Los Laureles, and Ciudad Nueva, are distinguished by a restrained aesthetic, durable materials, and a rational layout. Designed for families, independent professionals, or individuals seeking a promising first-time investment, Ventura is based on an architecture that doesn't seek to attract attention for its own sake, but rather to gracefully accompany the time. This line's continued market acceptance is due both to its quality construction and its ability to adapt to the real needs of the end user. Venire, on the other hand, represents a more contemporary offering, aimed at a young, urban, and aesthetically demanding audience. The first development in this line, Venire Lomas , located just meters from Shopping del Sol, proposes a distinct architectural language, with organic forms, soft palettes, and a strong visual identity, giving it a distinctive character without stridency. Venire Lomas, en etapa final de obra y próxima a su entrega. With 36 units spread across seven levels, Venire Lomas stands out for its bright spaces, thoughtful interiors, and a layout that prioritizes both privacy and spaciousness. The project incorporates a landscaped interior courtyard on the ground floor, bringing nature into the center of the building, and a terrace with amenities such as an infinity pool, gym, and barbecue grills, completing the proposal with services that speak to a contemporary lifestyle. The building also features parking spaces equipped for electric vehicles, integrating sustainability criteria into its design. Although Ventura and Venire cater to different profiles, both lines share a common underlying philosophy: building homes that accompany people over time. As Víctor Torras, General Manager of CREO Inmuebles, explains, "Each line addresses different stages and preferences, but both are born from the same philosophy: offering homes that accompany our clients' development, with quality, design, and commitment." This commitment is expressed not only in the materiality of the works, but also in the way CREO connects with the urban environment, with a clear commitment to permanence, attention to detail, and planning that seeks to balance efficiency, aesthetics, and livability. Its tenth anniversary finds CREO Inmuebles at a moment of consolidation and institutional maturity. With an operational structure that integrates the development, execution, and marketing of its projects, the company is positioned as a reliable player in the residential sector in Asunción. In a market where the logic of immediacy often prevails, CREO is committed to architecture that endures, solid construction processes, and a housing proposal that accompanies the growth of the city without losing its human scale. Ubicación geográfica de los desarrollos de Creo Inmuebles en la ciudad de Asunción. In short, its first ten years mark not only a trajectory, but also a vision: to continue building homes with meaning, responsibility, and design, where every detail serves the needs of those who live there.